OHS Software Maximises Your Compliance and Productivity

Occupational Health and Safety is among the most critical fields your organisation shouldn’t ignore. It is concerned with the welfare, health, and safety of your employees in the workplace, and it extends to workers in the field. Without it, your organisation’s reputation could be at risk and you could face litigation and deal with costly premiums. The same thing could happen if you have no means to properly manage your OHS practices. Using an OHS management software can save you from all that trouble, as it comes with all the crucial tools for effective job management and keeping your team’s safety and well-being a top priority.

An OHS software is a powerful and reliable platform that lets you make risk assessments, which are backed by full safe work procedures, predefined compliance checklists, and JSAs. The most advanced software is cloud-based, which helps with automation and simplifies the management of OHS practices and ensure compliance from any web-enabled device. This means a more practical way to work, as it can be accessed anytime and anywhere. So, you should find it practical for maximising compliance and your productivity.

The OHS management software makes it easier to measure, oversee, review, and audit your occupational health and safety protocols and systems. Customise it to meet your organisation’s requirements, and turn it into your all-in-one platform for simplified case management. The software makes data entry effortless with drag-and-drop functionality, and the option to integrate with an accounting software to automate the syncing of invoices and payment information to individual records. Over time, you might find that it is helpful at minimising internal administration when it helps you track employee expenses and contractor costs.

Use the OHS software to keep your documents in order, improve the data entry process, and integrate your billing information with Medicare and WorkCover QLD/SA to simplify the claims process. The software has tools that can also make it easier for you to oversee incidents (i.e. injuries and illnesses), observe work conditions, and ensure compliance.

On-Site SEO Best Practices

On-Page SEO Basics To Implement For Your Practice’s Website

On-page SEO, or on-site SEO, refers to the practice of optimising individual web pages to rank higher on search engines and attract more relevant visitors to a website.

The techniques optimise the content, title tags, URLs, meta information, alt tags, external and internal links on your allied health website to let people and Google bots know whether a page is relevant to a specific search.

On-Page SEO Basics For Allied Health Websites

We have touched on some aspects of SEO previously in our blog.

When pages are optimised correctly, they appear in search results and provide insight at a glance into the content contained within.

For example, if you were to search the terms ‘allied health case management template’, you would expect to see an outline of relevant results before you even click through to a page.

In this post, we will look at the on-page SEO basics to get you started.

On-Page SEO Basics To Implement For Your Practice's Website

1. Write Valuable Content

Your starting point for ranking on search engines should always be to publish unique, helpful content that provides value to your intended audience. As an allied health expert, you’re a source of useful, health-related information that people want to know about and search for online.

2. Format Pages So They Are Easy To Read

As a general rule of thumb for easy screen reading, avoid writing in large chunks of text. You should also keep sentences on the shorter side so that readers can easily absorb the information you provide.

Where it makes sense to do so, use headings, bullet points, and numbering to break up the text into easily digestible sections.

Keep in mind that a large portion of your readers accesses pages from their mobile, so you need to ensure that your website is mobile responsive as well.

Allied Health Online Presence

3. Place Keywords In Optimal Places

Google analyzes web pages to find keywords that identify what it’s about. To simplify this, there are several best practices for keyword positioning within the text.

As an overview, place your keyword:

  • Within the first 100 words of your text – the closer to the beginning the better
  • In the page or blog post’s main H1 title
  • In a sub H2 heading
  • A few times naturally throughout the text so that Google knows it’s important
  • BUT don’t stuff the text with the keyword
  • Within the meta-description
  • In the page URL
  • As an image alt tag
  • In the SEO title

4. Ensure Fast Web Page Loading Speeds

This applies to both mobile as well as desktop views; the algorithm ranks web pages based on their loading speeds to deliver the best experience to its users.

Laptop and Mobile Views

5. Use External and Internal Page Linking

Links to external, high-authority sites tell Google that your own is an information hub with well-researched content published on it.

Internal links to other pages on your site provide relevant navigational guidance to people exploring your content. It also signals relevancy to search engines and helps to give lower ranking pages a boost.

Boost Your Online Presence With Optimisation

We regularly share tips like these on-page SEO basics to boost your online presence, so keep checking back to our blog for more.

If you would like to know more about iinsight, our cloud-based case management software trusted by thousands of allied health professionals, get in touch. We offer a free 14-day trial, no credit card required.

Why Blog? 4 Reasons Allied Health Professionals Should Blog To Build Relationships In The Industry

Why Blog? 4 Reasons Allied Health Professionals Should Blog To Build Relationships In The Industry

Why blog? There’s a strong case for Allied Health professionals to begin blogging. Having undergone years of medical school and training, you are qualified with very vital information that people want to know more about.

Before the internet, people would have to visit a library to research a particular condition. Now, thanks to medical blogs, journals, and studies published online, anyone can access information that is written by professionals. That said, they should take care to consult credible and authoritative sources.

Providing research material is not the only reason to blog, though.

Allied Health blogs differ in both content and style. Professionals can write on anything from commentary on a topical issue to sharing a patient’s experience living with a condition. From a professional perspective, the content you publish adds to the diversity and abundance of the online allied health conversation.

Why Blog? 4 Reasons Why Allied Health Professionals Should Publish Content Online

Blogging For Allied Health Professionals

It Improves Website SEO

Search Engine Optimisation (SEO) is the process of ranking content or a website on search engines such as Google.

One aspect of SEO is keywords. As a quick recap, keywords are the words or phrases that your potential patients or audience enter into the search engine bar to find information online related to your service. It may be information to perform a self-diagnosis, research a condition, or locate a health care provider: validate what these phrases are, and write them into blog content.

Once published, Google will trawl the text to detect keywords and get an understanding of what the content is about. It will then go on to rank the content on the search engines using its algorithm. The purpose of this is so that it delivers the most relevant results to a person performing an internet search.

Google uses several factors in its ranking algorithm. However, generally speaking, high quality/authority content which attracts backlinks, as well as websites with a regularly updated blog tend to rank higher.

Why blog to rank your website and content? Well, to give it more visibility: head of Google Health, David Feinberg, says that around 7% of daily searches on Google are health-related, equivalent of 70,000 every minute. However, to get in on the action, you want to be on the first page of Google – stats show that over 70% of internet users never make it to page two.

Essentially, if your website is to act as a source for patient referrals or industry connections, you need to pay attention to SEO, which can be improved by maintaining a high-quality blog.

Blog For SEO

To Answer Patient’s Questions

In the previous section, we heard how many daily health-related searches take place on Google. Patients have questions starting at the onset of symptoms or after an accident or diagnosis, through to treatment and discharge. These are likely the same questions that other people with the same condition would ask.

Whatever the case may be, building an online repository of related educational information in your blog can be very valuable.

For one, it can attract the attention of new patients searching for answers online. After finding these on your website, they may be inclined to seek treatment with you if your content resonates with them.

Alternatively, the content can also act as a time-saver for your practice as you refer patients to your blog for answers to any of their FAQs.

Get Industry and Peer Recognition

The answer to the question of why blog can also be to get recognition from your industry peers. Share your highly relevant and insightful content on the channels or groups where other highly-qualified professionals frequent, and you might grab their attention. This recognition can benefit you two-fold.

Firstly, now that you have established your expertise, your name may spring to mind for any related patient referrals that your peers need to send on.

And secondly, your content may open the door to strike up conversations which allow you to reflect on your knowledge, treatment methods, practice, and the industry at large. These sorts of conversations are essential for growth in the allied health industry at large.

Allied Health Networking

To Humanize Your Practice

As an allied health provider, your service embodies professionalism. This should carry through to your online presence as well.

While it’s important to maintain high standards and compliance at all times, you can still show a lighter side of your practice or person to connect with your audience. Blogging allows you to introduce your practice or team, or share some of your own experiences or a case study (with consent). This helps to eliminate part of the mystery around treatment, giving patients better peace of mind for the journey ahead with your practice.

Build An Online Community Through Blogging

Why blog? Because the patients you serve are likely from your surrounding community and the allied health field is reliant on both networking and community. Blogging gives you a voice with which to enact both of these online.

If your growing community is walking through the door and increasing your administrative caseload, then try our iinsight case management software for a free 14-day trial. It’s designed for allied health professionals, has no lock-in contracts, and is intuitive and easy to use.

4 Tips For Effective Allied Health Practice Management

4 Tips For Effective Allied Health Practice Management

Allied Health professionals answer their calling to deliver exceptional patient care at all times. Understandably, practice management can be a lower priority when peoples’ livelihoods are at stake.

However, allied health professionals can incorporate basic tools and best practices into business for it to run more efficiently. In this piece, we will walk you through 4 simple ideas which practice owners or managers can easily implement.

Tips For Better Allied Health Practice Management

While practice management may seem to take time away from patients, the reality is that it is an important component of bringing them through the door in the first place. For this, you need to create awareness around your services and make it easy for patients to schedule appointments.

1. Ensure Your Business Has An Online Presence

Practice Online Presence

Due to the COVID-19 pandemic, it’s even more relevant for your allied health practice to have an online presence. In general, people are spending a greater amount of time online – both to work and on social media for entertainment. It’s, therefore, a good time to be sharing useful content and starting conversations to improve the visibility of your practice.

Current times aside, it’s important to have a website and social media profiles to meet and engage patients in the space they frequent. Thanks to smartphones, the internet is always in our back pocket. Patients reach for it to research providers when they need an allied health service. If your business doesn’t show up in search results, then someone else’s will.

2. Use Allied Health Software To Manage Your Case Load

Allied Health Software To Manage Caseload

Using Allied Health Software or an online injury management system will improve your practice management by leaps and bounds. A specialized cloud-based system is designed with your case management needs in mind, helping you to work smarter.

Because it’s cloud-based, your patients’ data is fully secured and accessible from any web-connected device. Secondly, your authorized team can access files where needed, either to view patient files for complementary treatment, or on the administrative side for billing or scheduling purposes.

Furthermore, software integrations will give you a direct connection to accounting programs, government NDIS portal, as well as Medicare and Workcover. This streamlines compliancy and case claims, helping both your practice and your patients to submit timeous claims.

A system is not expensive, you don’t have to take out a long-term contract, and it will save you hours in administrative work. If you would like to know more about iinsight, our case management software, contact us for demo.

3. Have A Marketing Plan

Devise Marketing Plan

With a case management system to streamline the administrative workload, you will have time to see more patients. Complementary health practitioners in your network provide a source of patient referrals that you can access, but you should also look at other avenues of marketing your practice.

Taking a random approach to marketing may leave you guessing as to its effectiveness. For example, which channels are most successful in connecting you with patients and which should you spend less time on. Ideally, you want to devise a marketing plan which gives you guidance and something measurable to work from.

4. Open Up Channels Of Communication

Multi Channel Communication

Technology has changed the way we communicate. You can take bookings from Facebook, or provide advice on Whatsapp. Send bills over email and allow patients to schedule appointments from your website at any time of day.

People have preferences when it comes to channels of communication. Opening up your practice to be accessible through these will ensure that you can connect with them. Limiting communication to phone calls during office hours means you might inadvertently exclude someone who needs your help.

Final Thoughts

A thriving health business is streamlined through carefully planned practice management. With the help of your administrative team and technology to reduce background noise, you can focus on marketing your business to bring more patients in the door and provide the excellent health care that you are renowned for.

How To Use Your Allied Health Instagram Business Account To Engage With Clients

During its 10 years of existence, Instagram has gone from strength to strength. From its start as a photo-posting app to its current status as a sales channel for businesses, the platform now hosts one billion active users.

As part of your wider marketing strategy for your allied health practice, it’s worth establishing a presence on the social media platform. Using an Instagram business account, you can attract new patients and referrals, as well as increase traffic to your website.

It’s also a platform to promote your practice and let your current and future clients get to know you better. Visual images draw attention and communicate quickly, allowing you to humanize your healthcare service and create a connection with your audience. Keep reading for tips to engage with clients.

Instagram Best Practices For Allied Health Practitioners

Instagram Best Practices For Allied Health Practitioners

Instagram is a people platform, use it to show your personality. There are several best practices to keep in mind when posting and engaging on it:

  • Use hashtags appropriately to get posts noticed
  • Tag locations – geographical positioning is very relevant for your patients
  • Place your website link in the profile bio
  • Post regularly to keep Instagram followers engaged
  • Practice quality over quantity
  • Ensure that content is compliant with regulations around health care advertising

Tips To Engage Followers Using Your Allied Health Instagram Business Account

Educate and Share Informative Content

As an allied health care provider, you have valuable knowledge that people seek the answers to. Given the current times of crisis, many people turn to social media for information and guidance.

However, even in ordinary times, you can still use the platform to educate and share informative content. Answer any common healthcare questions that patients typically ask you, and this can complement your efforts to build a strong rapport with your online community.

Video will be the most engaging format for this, and you can record and upload compelling video content onto IGTV for your followers. Ideas for content could be a clip demonstrating how to perform specific exercises or speaking about mental-health tips during COVID-19.

Educate and Inform With Instagram Content

Raise Awareness

As we mentioned, people turn to social media for news during a crisis. Therefore, your Instagram business account is a great place to raise awareness and promote the spread of accurate health-related information in your area of practice.

Take a pandemic out of the picture and it is still a channel to raise awareness about ordinary health concerns and common-sense practices in your field.

Another worthy cause for raising awareness is using the platform to promote any community work or events that you or your practice are involved in. It’s a way to show that you are dedicated to providing excellent care to your community.

In any case, be sure to tag content with the appropriate hashtag so that it’s searchable.

Introduce Your Team and Practice

Instagram is an informal space, giving you room to be friendly and engaging. You can take pictures of your team to introduce them to your followers, or even put up images of your treatment rooms and equipment. Include a short description of what is in the images, and this can help to demystify aspects of your practice and procedures, helping patients to feel more at ease.

Introduce Your Team and Practice On Instagram

Making The Most Of Instagram For Your Practice

In times of pandemics and otherwise, Instagram is an important platform to meet, engage, and support your followers, whether they are current or potential clients.

If you are looking to adopt Allied Health, Vocational Rehabilitation, OHS, Therapy Management, or Injury Management software that you can access from the cloud on any device, then contact us to learn more about iinsight. You can also trial it free for 14 days by clicking on the link provided.

4 Free and Paid WordPress Themes For Your Allied Health Website

4 Free and Paid WordPress Themes For Your Allied Health Website

Because your website is a window to your allied health practice, it needs to be a reflection of your professional self. Patients searching for advice or evaluating your suitability as a health care provider will browse it to inform their opinion of your practice or service. Therefore, your website should assure them of your abilities, contain all the relevant information they will be looking for, as well as be engaging and simple to navigate.

There’s no need to hire a developer or designer to create your brand new website from the ground up. Instead, you can select and install one of the many free or paid WordPress themes onto your site framework and have an engaging and professional-looking website up and running in a matter of hours.

What To Look For In A Website Theme For WordPress

There are hundreds of free and paid WordPress themes designed specifically to meet the needs of allied health, healthcare, and medical professionals. Some of the key features you should be on the look out for when choosing a suitable theme for your allied health site include:

  • Drag and drop page builder for easy design customization of your site
  • Google maps embedding so patients can view your location without navigating away
  • Online booking functionality if you want patients to be able to book directly
  • Variety of page templates to cater to home page, about, services, and contact us
  • Shop or WooCommerce extensibility if you want to sell from your site

Note that free themes might not offer as much customization or feature options as the paid ones do.

Free And Paid WordPress Themes For Allied Health Websites

1.  Eightmedi Lite

Eightmedi Lite WordPress theme Allied Health

According to the Psychology of Color, blue represents trust. For a free, aptly blue website theme, there’s Eightmedi Lite.

The top half of the home page offers an eye-catching slider section with a prominent call to action button, suitable to direct online appointments.

As you scroll down, an overview of all of the key information relating to your practice can be displayed. This then separates into pages on the site where you can provide more detail.

Google maps embed, Shop, and Blog features are present as well.

Live website preview here.

2. Blossom Health Coach

Blossom Health Coach Theme

Blossom Health Coach is one of the more engaging, free WordPress themes suited to healthcare sites. It has a dynamic entrepreneurial feel to it and immediately seeks to connect with visitors.

From the subscribe now call to action, to service blocks where you can outline exactly how your professional abilities can help patients, to a blog where you can share your valuable insights, the focus of this theme is to strike up a conversation rather than dive straight into appointments.

Live website preview here.

3. Jevelin

Jevelin Paid WordPress theme Allied Health

Onto our paid selection of themes – like many, Jevelin is a one-click website installation theme. It offers all of the typical features you would expect on a healthcare website, along with an appointment form, sticky navigation menu, pricing plans, mobile-ready layout, and shop functionality.

Using the drag and drop page builder, the theme allows you to take a hands-on approach to designing your allied health website. Alternatively, you can leverage the pre-built content to follow a more standard design. Either way, you don’t need any sort of coding knowledge to action this.

Live website view here.

4. Mediz

Mediz Theme

Mediz is a new paid theme on the market, but already highly rated and seeing good adoption. It comes with three main demos and has a sleek design look to it.

The home page greets visitors with a large welcoming image and simple interface. The site itself is easy to navigate, and you can include all of the key information such as services, practitioner information, and contact details that patients will be looking for online.

There’s also appointment request functionality, a space for testimonials, and social linking abilities.

Live website preview here.

Final Thoughts

These are just a few of the many WordPress themes to choose from for your allied health website. Ultimately, go in with a decision regarding the features you need, and work outwards from there.

If you are in the process of setting up your website for business, you need a case management and reporting system to assist you with cases. Whether its occupational therapy, NDIS services, or vocational rehabilitation software you are after, iinsight is tailor-made for you. Start your free trial of our industry-leading system today.

5 Tips To Increase Patient Referrals For Your Allied Health Practice

5 Tips To Increase Patient Referrals For Your Allied Health Practice

Gaining patients through word of mouth referrals is an invaluable method of growing your allied health practice. Not only do you have the opportunity to treat more people in need of your services, but it’s also an endorsement of your abilities. If patients or medical professionals are willing to recommend your services, then you can be confident you are providing excellent care and communicating effectively.

While patient referrals do happen organically, there are some steps you can take to boost them for your practice.

Tips To Increase Patient Referrals For Your Allied Health Practice

1. Ask Patients To Leave Reviews

Ask For Patient Referrals

If you are providing a valuable service to your patients, they will automatically share your details with their friends or family who need the same. However, you can ask people to endorse your services online as well to give you even more reach from word of mouth. You can do this by prompting them to leave reviews on your website or review profiles.

Positive reviews serve as valuable signals of your competence to people searching the internet for your service. If they don’t have a firsthand referral from someone they know, their next port of call will be to read reviews.

It is as simple as printing a message on each outgoing invoice to say “We would appreciate you leaving a review on our website or Google profile. This will help us reach more patients just like you who need our service.”

2. Connect With Other Health Professionals In Your Area

Often patients set up primary care appointments to get recommendations on who to see for a particular problem. In turn, the consulting provider will recommend a professional they know either personally, or by stellar reputation. If you’re already on the dialling list, then it could be your name they put forward for patient referrals.

So, if you don’t have existing relationships with GP’s and various other allied health providers in your area, then it’s time to reach out and get to know them.

3. Host A Community or Charity Event

Host Wellness Event Online

Current times call for social distancing, making it impossible to arrange an in-person event for your community. However, you can still host a seminar, casual networking meeting, charity event, or whatever you had in mind online.

Technology has made it very simple to engage virtually. With the right conferencing platform, you can connect people at a fraction of the cost it would be to bring them together in-person.

At a time when the coronavirus is forcing everyone to be apart, drawing people together online for a community event can raise morale and shed a positive light on your practice. It also means that in future, your name will pop up in the community for referrals.

4. Use A System That Supports Billing Reporting and Lodging Of Assessments

When there is a string of healthcare providers involved in a patient’s treatment plan, it is beneficial to utilize systems that allow for seamless file sharing and billing reporting between authorized individuals. It promotes better flow of information and can vastly improve the recommendations and ministration of care with everyone working toward a common goal.

As a result, you will be better placed to earn patient referrals if your system integrates with government schemes, accounting modules, and the case management software rehabilitation providers use.

5. Share Helpful Content On Social Media

Share Allied Health Content On Social Media

Sharing helpful and authoritative content online and on social media can earn you referrals. As people access the content and find it useful to their situation, they will talk about it and share it with their online community. This is ideal as it means your name and content can reach a wider pool of people, and possibly result in enquiries for your practice.

Make Every Impression Count

Being proactive in earning patient referrals can help you build a solid foundation to grow your practice on. If you need the allied health case management software to support your efforts, get in contact with us at iinsight.

Rethinking Allied Health Care With Telehealth

Rethinking Allied Health Care With Telehealth

While telehealth is not a new concept, it has not yet been utilized globally to its full potential. The Coronavirus COVID-19 pandemic may change that in the coming days, weeks, and months though, forcing allied health professionals to rethink how they fulfil some of their essential healthcare services.

Not every aspect of every allied health business can go online, but there may be ways for it to complement and supplement your services, even beyond making adjustments during the global health crisis.

Applications and Benefits of Providing Telehealth Services

Telehealth supports the electronic exchange of health information, so it’s used in a variety of contexts to provide a number of benefits.

It can facilitate service delivery, act as a supervision and support tool, as well as provide professional development. Allied health professionals use it to:

  • observe healthcare programs and suggest modifications
  • support client progress between visits
  • perform online patient monitoring
  • consult with other medical centres to obtain second opinions
  • deliver community education
  • provide training for continued professional development

In terms of benefits, telehealth eliminates distance barriers. It allows allied health professionals who can work hands-off, to treat patients outside of their immediate geographical location, thereby extending their potential service reach.

Furthermore, providers can retain a larger patient base over time. Even if either the practitioner or patient changes location, it’s possible to maintain the treatment relationship online using technology.

Allied Health Telehealth Case Management

Perhaps the major advantage gained from online interactions is the data trail that follows. Data enables informed decision making, which in turn can lead to better service provision.

For example, in the wake of assessing a patient who’d been in an accident, you would update forms relating to the case in your personal injury claims software. Any person with permissions and an internet connection can access the file, and work on it collaboratively. Information is secure, readily updated, and can be accessed by those involved in the treatment process.

Patients benefit too. Those in remote areas where specialists are scarce and specific services limited or absent suddenly have access to better healthcare.

Infrastructure Required For Service Delivery

To provide telehealth services, it’s necessary to have the infrastructure to support it.

If you’re interested in offering telemedicine consultations, an online conferencing platform will connect you to your patients. Note that there legal and ethical considerations for consultations, so check in with your regulatory board to see what these are.

Furthermore, some states and health insurers will cover patients’ consultation costs, while others won’t. You will need to assess this case by case.

For extended telehealth services, you will need the appropriate technology required for each service. Depending on what you offer, this may be health tracking tools such as wearables and apps, monitoring centre links, network program setup, or a video conferencing platform.

Telehealth and Telemedicine

Final Thoughts

Prior to the pandemic, the estimated CAGR of the telehealth industry was 23.4%. Prompting this is the widespread acceptance of technology along with the collaborative efforts of health care providers.

Despite global uncertainties, telehealth has demonstrated it can improve service provision, especially in rural areas. While it is not expected to replace traditional practices, it can assist with more routine work. In turn, this can free up allied health professionals, giving you time to provide higher quality service where needed.

Best Backlink Practices For Your Allied Health Business

Best Backlink Practices For Your Allied Health Website

Previously in the blog, we have touched on backlinks and their importance for your allied health website’s SEO; they act as a vote of confidence from one site to another. Receive enough votes, and this signals to Google that your website and the information on it must be authoritative. Subsequently, it raises your website’s position on the SERPs (search engine results pages), giving it better visibility online.

What Are Backlinks

A backlink is when one website links to another, usually to create a reference in its content.

Backlinks are also known as inbound or incoming links, and link building, which is the process you use to generate backlinks to your site, plays a part in off-page SEO.

To get ‘link juice’ from Google, your website should be the one receiving the backlinks, while other sites link out externally to yours.

What Is A Backlink

How To Get Backlinks For Your Allied Health Website

In a nutshell, there needs to be something compelling on your site for others to link to.

It could be as simple as the fact that you offer an amazing health care service, have made a name for yourself in the industry, and receive links based on credibility. Think of Wikipedia or any of the major global news sites – they earn links due to their authority and reputation. People trust that the information they offer is true, and therefore link to it as a reference source.

However, the majority of the time, it’s not as simple as that.

Create Authoritative Content

As a medical professional, you have important knowledge to share that can inform and educate people. Creating content around this can add a great deal of value for your online presence.

As an example, consider how helpful an authoritative eBook on Advanced Practice in Healthcare or recorded series of videos on Functional Movement Exercises could be. This type of content attracts links as it provides useful, industry-specific information online. With the right marketing and SEO optimization, it can attract a lot of hits.

How To Get Backlinks For Your Allied Health Website

Ask Reputable Resource Sites To Link To Your Content

You might know of authoritative websites which collate helpful resources relating to your industry for the public. Even if you don’t, you can look them up by typing the following into your search bar:

  • [profession] resource pages – for example, occupational therapist resource pages
  • [profession] intitle:resources – for example, physiotherapist intitle:resources
  • [profession] inurl:resources – for example, psychologist inurl:resources

Browse these sites to see if there are a fit for the content you have produced. You may find that there is a gap in resources that you can fill, outdated content, or broken links to pages which no longer exist that you can replace.

Whatever the case may be, contact the administrator and ask them to link out to your new, updated, and informative content. This will earn you a backlink from an authoritative source, not only boosting SEO but also possibly sending patients to your website.

List On Local Health Directories

As you deliver a health care service to patients within a defined area, local health directories are very relevant for your practice. Ensure that you have a listing on these, as this will help to boost local SEO for your website, as well as be a source of information for people who require health care.

Allied Health Directory

Contribute To High Authority Industry Opinion Or News Sites

Is there an online news source that shares insights related to your industry? Getting a backlink from one of these won’t be difficult if they accept articles from expert contributors. Pitch them with an insightful opinion piece on a topic related to your profession, for example, WHS Management System Software Reviewed. In the article, include a link back to your website to give it juice.

Prioritize Quality To Earn Links

Building backlinks to your allied health website does require effort. However, over time it enables better visibility, making it easier for patients to find you online.

As more patients locate your practice on the internet and book appointments, you will need an industry-leading case management system to help manage your caseload. iinsight is our cloud-based case management and reporting software, especially for allied health professionals – see it in action with a 14-day free trial.

7 LinkedIn Networking Tips To Help Grow Your Allied Health Practice

LinkedIn has always been synonymous with professional networking. It has also seen steady growth in the number of users signing up for a profile over time, surpassing both Twitter and Facebook recently according to Hootsuite.

Given that it’s an expanding professional platform, the signs are certainly pointing towards utilising it to grow your allied health practice and career. As a platform that predominantly serves businesses and professionals, its better suited for networking than it is to attracting patients. Keep reading for 7 LinkedIn networking tips that will help you leverage the platform to benefit your practice and career.

LinkedIn Networking Tips To Grow Your Allied Health Business

1. Showcase Professional Achievements

LinkedIn Health Professional Showcase

Your LinkedIn profile is a great place to showcase your career online. Fill out your education and working positions using as much detail as possible to highlight who you are professionally. This way, anyone searching your set of skills or services on the platform should locate your profile.

Ultimately, putting your credentials on display could potentially connect you with other medical professionals who subsequently send referrals. It may even attract patients searching the platform for a specific health care provider.

2. Network With Peers In The Industry

Building up your allied health network opens the door to opportunities. It’s highly likely that you will be able to connect with industry peers, professors from college, mentors, current and former co-workers on the platform. Each connection you make could at some point help you to progress either your practice or your career. It may be to send on referrals, advance your learning through mentorship, or simply create awareness around your business.

3. Use The Platform To Assist With Recruitment

Recruitment Allied Health Team

Besides networking and career showcasing, one of the primary drives for using LinkedIn is recruitment. A look at the platform’s statistics page highlights that there are upward of 30 million open jobs listed on it.

Once you are ready to expand your team, recruiting via LinkedIn can give you access to the professional candidates you have in mind.

4. Keep Up To Date On The Latest Industry News

Your LinkedIn network can also be a source for the latest industry news and trends in circulation. If you’re connected with the leading professionals or businesses in your field, you will get access to the content they share.

For example, you may come across articles on new products to hit the market, such as exercise equipment physiotherapists are seeing results with. Alternatively, you may see a post in your feed about case management software that has changed how an occupational therapist tackles administration tasks.

Whatever the case may be, knowing relevant information that is shaping your industry can help you to future-proof your practice.

5. Write and Share LinkedIn Articles

LinkedIn Article Allied Health Industry

Statistics show that 91% of executives rate LinkedIn as the number one choice for professionally relevant content. If you’re eager to get some traction for an authoritative article that you have just written, this is the platform to share it on. Publishing a well presented and researched piece can raise your status amongst your peers in the allied health industry.

6. Publish (Live) Videos

As video is easy for people to interact with, it is a successful format for generating PR for your practice. Currently, LinkedIn is testing live videos on the platform, allowing select people and businesses to apply for the feature. That said, even if you don’t have access to live videos, it is still possible to upload a pre-recorded clip.

Why live videos are interesting, is that similar to a webinar, you can drum up interest, attract a viewership, answer questions live, etc.

Live or not, video adds value by giving the viewer a better take on you as a professional, your practice, your team, your services – whatever it is that you showcase in the clip.

7. Connect With Your Professional Association

Allied Health Seminar

This is another way to network within your profession. From seminar invites to making connections to discovering industry news to learning – follow your regulatory body or professional association, be it AHPA, OTA, Speech Pathology Australia, etc., to put your practice on the map.

Final Thoughts

We are all for helping allied health professionals grow their business and career, so we hope you have enjoyed our LinkedIn networking tips.

Another way to grow your practice is to efficiently manage your workload and case admin. If your current system is restricting how much time you have to treat patients and promote your business, then take a look at iinsight. It’s our cloud-based case management and reporting system, designed to help allied health practitioners better manage their caseload.