Entries by Renato Parletta

5 Benefits Of Building A Business Network of Allied Health Professionals

There is strength in numbers – this adage is certainly true for allied health professionals. Building a business network of other industry professionals who you can consult with has far-reaching benefits, both professionally and personally. Take a look at the local events calendar on your professional directory and highlight a number to attend. From mentorship […]

How To Implement Local SEO For Your Health Practice Website

As an allied health professional, optimising your business website for local SEO is of particular relevance. This is due to the nature of the service you offer and how patients select a health care provider from the results they find online. Although by no means the only consideration, it is probably fair to say that […]

What Is Keyword Research & How To Do It For Your Allied Health Website

Just as a vocational rehabilitation consultant would be amiss without an effective online injury management system to support their practice, a website missing core keywords won’t have the required framework to make it visible to patients who might need your service. Cue keyword research. Keywords form the backbone of your SEO strategy.  Identifying them to […]

How To Use Email Marketing To Connect With Your Patients

Depending on the allied health service you offer, patient care may or may not be ongoing. Even if it’s not, maintaining a connection with the people you treat can lead to word of mouth referrals or them returning if they need your service in future. The question is, how do you continue to build trust […]

7 SEO Tips To Boost Rankings Of Your Health Practice Website

Ever considered how websites appear on the first page of Google’s search results organically, without resorting to paid advertising? It is through implementing the correct Search Engine Optimization (SEO) measures to meet the ranking algorithm. SEO is hard to ignore – statistics show 75% of people never scroll past the first page results. For allied […]

What Makes A Good Website For Allied Health Professionals?

Allied Health professionals spend years studying and developing patient care skills. Understandably, learning how to manage their business online presence and what makes a good website is not as high a priority. However, the internet is ingrained in everything we do. As a result, health care practices need to go online to meet potential clients in the space they frequent.