Gaining patients through word of mouth referrals is an invaluable method of growing your allied health practice. Not only do you have the opportunity to treat more people in need of your services, but it’s also an endorsement of your abilities. If patients or medical professionals are willing to recommend your services, then you can […]
While telehealth is not a new concept, it has not yet been utilized globally to its full potential. The Coronavirus COVID-19 pandemic may change that in the coming days, weeks, and months though, forcing allied health professionals to rethink how they fulfil some of their essential healthcare services. Not every aspect of every allied health […]
Previously in the blog, we have touched on backlinks and their importance for your allied health website’s SEO; they act as a vote of confidence from one site to another. Receive enough votes, and this signals to Google that your website and the information on it must be authoritative. Subsequently, it raises your website’s position […]
LinkedIn has always been synonymous with professional networking. It has also seen steady growth in the number of users signing up for a profile over time, surpassing both Twitter and Facebook recently according to Hootsuite. Given that it’s an expanding professional platform, the signs are certainly pointing towards utilising it to grow your allied health […]
When you train as an allied health professional, you learn about bedside manner and how to nurture a personal connection with patients to earn their trust. It is part and parcel to providing a quality health care service. Now, consider how to build the same trust with people online, so that they come to recognise […]
Facebook is a platform where you can work on building a thriving community for your health practice. Beyond simply earning likes and followers, Facebook engagement can help you extend your reach to people who aren’t aware of your practice but require your service. Also, an engaged audience is one that understands the value you bring […]
Allied Health Professionals investigating options for practice management software will have come across the terms cloud-computing and web-based software during their search. As a practice manager concerned with running an efficient operation, it is important that you know what these mean and how this type of software can benefit your business. What is a Cloud-Based […]
If using iinsight has lowered your administrative workload, freeing up some of your time to follow our blog, you will be familiar with the terms local SEO and a Google My Business listing, otherwise known as a GMB listing. For brick and mortar businesses that serve the surrounding community, the GMB search results provide valuable […]
There is strength in numbers – this adage is certainly true for allied health professionals. Building a business network of other industry professionals who you can consult with has far-reaching benefits, both professionally and personally. Take a look at the local events calendar on your professional directory and highlight a number to attend. From mentorship […]
As an allied health professional, optimising your business website for local SEO is of particular relevance. This is due to the nature of the service you offer and how patients select a health care provider from the results they find online. Although by no means the only consideration, it is probably fair to say that […]
