Latest blogs

Previously in the blog, we have touched on backlinks and their importance for your allied health website’s SEO; they act as a vote of confidence from one site to another. Receive enough votes, and this signals to Google that your website and the information on it must be authoritative. Subsequently,...

LinkedIn has always been synonymous with professional networking. It has also seen steady growth in the number of users signing up for a profile over time, surpassing both Twitter and Facebook recently according to Hootsuite. Given that it’s an expanding professional platform, the signs are certainly pointing towards utilising it...

When you train as an allied health professional, you learn about bedside manner and how to nurture a personal connection with patients to earn their trust. It is part and parcel to providing a quality health care service. Now, consider how to build the same trust with people online, so...

Facebook is a platform where you can work on building a thriving community for your health practice. Beyond simply earning likes and followers, Facebook engagement can help you extend your reach to people who aren’t aware of your practice but require your service. Also, an engaged audience is one that...

Allied Health Professionals investigating options for practice management software will have come across the terms cloud-computing and web-based software during their search. As a practice manager concerned with running an efficient operation, it is important that you know what these mean and how this type of software can benefit your...

If using iinsight has lowered your administrative workload, freeing up some of your time to follow our blog, you will be familiar with the terms local SEO and a Google My Business listing, otherwise known as a GMB listing. For brick and mortar businesses that serve the surrounding community, the...

There is strength in numbers – this adage is certainly true for allied health professionals. Building a business network of other industry professionals who you can consult with has far-reaching benefits, both professionally and personally. Take a look at the local events calendar on your professional directory and highlight a...

As an allied health professional, optimising your business website for local SEO is of particular relevance. This is due to the nature of the service you offer and how patients select a health care provider from the results they find online. Although by no means the only consideration, it is...

Just as a vocational rehabilitation consultant would be amiss without an effective online injury management system to support their practice, a website missing core keywords won’t have the required framework to make it visible to patients who might need your service. Cue keyword research. Keywords form the backbone of your...

Depending on the allied health service you offer, patient care may or may not be ongoing. Even if it’s not, maintaining a connection with the people you treat can lead to word of mouth referrals or them returning if they need your service in future. The question is, how do...

Ever considered how websites appear on the first page of Google’s search results organically, without resorting to paid advertising? It is through implementing the correct Search Engine Optimization (SEO) measures to meet the ranking algorithm. SEO is hard to ignore – statistics show 75% of people never scroll past the...

Caring for patients is at the core of what you do. However, they have to walk through the door in order for you to fulfil this calling. As it is our goal to help allied health professionals reach their potential, we compiled some actionable marketing ideas you can implement in...