10 Simple Blog Post Ideas and Tips To Get More Patients For Your Practice

10 Simple Blog Post Ideas and Tips To Get More Patients For Your Practice

When you train as an allied health professional, you learn about bedside manner and how to nurture a personal connection with patients to earn their trust. It is part and parcel to providing a quality health care service.

Now, consider how to build the same trust with people online, so that they come to recognise you as a professional they can consult with should they need your service.

The answer is to blog on your website.

Why Should Allied Health Professionals Blog?

Blog Tips For Allied Health Professionals

Blogging gives you a voice to communicate with your online community and foster relationships that may lead to patients walking through your practice door.

There is another major advantage of blogging: it helps to raise your website’s visibility online. While SEO is more complex than writing articles to publish, posting content means you have more opportunity to cover keywords that your target audience searches for online, and subsequently draw people to your website where they can get to know you better.

To help you create engaging content for your online community, we have put together a list of 10 blog post ideas you can try.

Blog Post Ideas To Engage Your Online Allied Health Community

1. Use Numbers In The Title

A numbered blog post promises your readers a measurable set of ideas. The list format is also one that most people are familiar with and tends to generate a lot of clicks.

Example: 8 Lower Back Stretches For Immediate Pain Relief

Numbered blog post

2. Write How-To Guides/Tutorials

As a qualified medical professional, you have a great deal of knowledge that can really benefit people. Share it with them in an authoritative piece that imparts relevant insights.

Example: We’ll use our very own authoritative guide as a reference – 5 Ways To Better Manage Allied Health Cases.

3. Share Video Demonstrations

Video is very easy to engage with. Use it to your advantage by recording a demonstration that will attract viewers to your website.

Example: Blood Pressure Basics: How To Check Yours At Home

4. Interview Other Industry Experts

You may work closely with other allied professionals, for example, a mentor or other complementary service providers. Introduce them to your patient following in an interview that provides unique insights and interesting reading into an aspect of their work.

Example: Interview With The Dean Of Medicine and Health At The University of Sydney

Health Professionals Blog

5. Share Patient Cases

Nothing speaks louder to your abilities than happy patients. Ask a few to share their success story and create case studies on your blog for others to read.

Example: Patient Success Story: Jane’s Journey With Speech-Language Pathology

6. Circulate Relevant Industry News

There are advancements in every industry. You can bet that your regular audience wants to read about what’s happening in yours.

Example: How OHS Management Software Systems Are Improving Safety In The Workplace

7. Review or Compare Product Patients Use

If you stock products that your patients use, it can be helpful to review new ones as you start supplying them. This way you can educate patients and assist them with buying the most suitable one.

Example: Taking A Look At Brand X’s Latest Contact Lenses To Hit The Market

Types Of Blog Posts Allied Health Professionals Can Use

8. Provide Answers To FAQ’s

You probably get asked the same questions by patients. Adding a section of FAQ’s onto your website can give them, as well as other potential patients researching online, quicker access to the answers they are looking for.

Example: FAQ’s about the Process of Occupational Therapy Treatment

9. Write Your Own Informational Articles

Impart your knowledge and establish your voice as an authority in the industry by publishing your own informational content.

Example: 7 Super Foods You Can Survive On

10. Create a Checklist

A checklist provides an actionable list of points people can tick off. The notion of completing something to achieve a goal is incredibly satisfying, making this blog format highly readable.

Example: 9 Step Guide To Improving Mobility In Your Rotator Cuff

Checklist blog post

Add Value To Attract Patients To Your Practice

We hope you have enjoyed our blog post ideas and tips to help you grow your online community. The rule of thumb is to put your audience’s interests first, just as you would your patients’. After all, their goal for reading content is to be educated on your industry and to get to know you better as a professional.

 

If you’d like to know more about iinsight and what it does, sign up for your 14-day free trial on our website.

How To Increase Facebook Engagement and Get New Clients For Your Health Practice

How To Increase Facebook Engagement and Get New Clients For Your Health Practice

Facebook is a platform where you can work on building a thriving community for your health practice. Beyond simply earning likes and followers, Facebook engagement can help you extend your reach to people who aren’t aware of your practice but require your service. Also, an engaged audience is one that understands the value you bring to the table and may potentially become your patients or send you referrals.

Which Actions Indicate Facebook Engagement and Extend Your Health Practice’s Reach?

We will begin by examining the actions that indicate you have an engaged audience on the platform. This could be receiving likes and followers as we mentioned, but also shares, comments on your posts, check-ins to your location, or tagging your practice into a post.

These actions matter because they extend your organic reach on the platform. As soon as a person engages with your practice’s profile in any way, it becomes visible to their online community as well. It’s additional coverage for you at no extra cost.

How To Increase Engagement On Facebook

How To Increase Engagement On Facebook

Moving onto the how.

As a starting point, lay the groundwork for engaging content by ensuring that everything you share is valuable to your patients and not self-serving. You can then develop a strategy to boost interaction with your practice based on the following points:

Time Your Posts Carefully

Posting at times when your followers are active on the platform will mean that you get more eyes on the content you share. According to Sprout Social, most people check their social media as they arrive at work or during their lunch break. However, they are less likely to be on it very late in the evening or on Sundays.

Keeping this in mind will ensure that you get maximum traction out of your post, rather than it sliding down the newsfeed unseen.

Facebook Referrals

Vary The Type Of Content You Share

Some allied health professionals make the mistake of not getting enough variety in the content they share. While your audience is looking to you for the latest insights or tips in your space, it doesn’t mean that you can’t add even more value and give the content a fresh take. A couple of ideas include:

  • Setting up a practitioner Q&A to answer common questions patients may have
  • Sharing patient success stories to celebrate their treatment milestones
  • Uploading informative videos of basic stretches or exercises patients can try at home
  • Featuring staff profiles so that patients can get to know the people at your practice
  • Inviting patients to join a workshop you are hosting
  • Cross promoting your allied health partner network so that patients have recommendations on complementary service providers
  • Creating a poll to ask patients if there is something specific related to your industry that they want to know more about

Actively Respond To Comments

It takes more than posting great content to see engagement on your profile. Patients want to know that someone on the other end is listening too.

Take the time to respond to comments and answer questions that people ask. Being responsive will put you in better stead for engaging in interactions that can result in patients seeking out your services.

Respond to Facebook Reviews

Analyze Popular Posts

Once you have enough variety and are seeing some Facebook engagement on your posts, analyze which are the most popular with your following. Keeping your finger on the pulse of what is encouraging interaction can help you better shape your content and posting strategy going forward.

Be Active In Professional or Industry Groups

Join groups set up by professionals in your industry and actively post in them, either answering patient’s related questions or putting forward your professional opinion to other health care providers. For example, if you can provide insights as to where a patient can contact a support worker, or give recommendations to other professionals on NDIS software they can use, people will come to value your input.

This helps to elevate your image as an industry professional and can result in patients seeking out your services when they need it, or allied health partners sending you referrals.

Allied Health Meeting

Final Thoughts

Consistently posting quality content can boost Facebook engagement and elevate awareness around your health practice and services. Utilize the platform as a tool to let patients know that you are ready to treat them should they be seeking the service.

Speaking of sharing useful content, download our free e-book on 5 Ways To Better Manage Allied Health Cases to get tips on how to better manage your case-load. With the right tools to support you, you will have more time to spend on treating and reaching out to patients who would benefit from your expertise.

Reach For The Clouds With Cloud Based Practice Management Software

5 Advantages Of Cloud-Based Practice Management Software

Allied Health Professionals investigating options for practice management software will have come across the terms cloud-computing and web-based software during their search. As a practice manager concerned with running an efficient operation, it is important that you know what these mean and how this type of software can benefit your business.

What is a Cloud-Based System

Software using the cloud computing model is hosted online. The user can access the infrastructure, applications, and data on the platform, on-demand, with their chosen device over an internet connection. There is no need to host, develop, or maintain the technology in any way – the software provider does this in return for a subscription fee.

Specialised practice management software, like iinsight, hosted on the cloud has many advantages, all of which ultimately lend to the scalability and efficiency of your allied health practice.

Advantages Of Cloud Based Case Management Software

Advantages of a Cloud-Based System For Practice Management Software

1. Access Information On Demand and in Realtime

One of the primary advantages of a cloud-based system is that it can be accessed on-demand and in real-time. Allied health professionals aren’t always office-based for appointments, so being able to access patient files and procedural data from any device means you can make informed healthcare decisions based on the most up to date patient information. Offline systems that don’t automatically sync, upload, and update data can compromise your ability to devise accurate treatment recommendations.

2. Work Collaboratively With Team Members

There may be instances where several members of your team need access to specific information related to patient cases. Using a cloud-based system means that allied health professionals, administrative staff, and, in some cases, patients can log onto a portal via the internet and work collaboratively in a secure setting.

Overall, this promotes better continuity of care as stakeholders can update notes as they work for anyone with file access permission to view.

Collaborate Allied Health Case Management Software

 

3. Integration With Industry Portals and Platforms

Industry-leading cloud-based systems will integrate with platforms and industry portals that you regularly use. This can include things like the NDIS and Medicare to make the entire case management process run smoother, and Xero for ease of internal accounting.

Being able to access these directly from your software means you can seamlessly process your claims and run billing reports without having to transfer information across manually.

4. Data Security and Storage

Data is stored on secure servers which are backed up frequently, lessening the risk of you losing any of your important patient case information. The hosting servers are encrypted to the highest commercial standards and have top security measures put in place to prevent unauthorized access.

Furthermore, you can purchase as much information storage space as your business requires, and easily upgrade should you find the need to as your practice grows.

5. No Need To Run Updates or Perform Software Maintenance

Cloud-based practice management software gives you more time to do what you do best – provide quality health care to patients. There is no need to turn into an IT professional and run software updates, perform maintenance on your servers, or upgrade hardware to keep things running smoothly.

Instead, the software provider automatically does this for you and keeps your system secure and running optimally on the newest version available. That means less downtime for you, and greater peace of mind knowing that critical IT functions are being taken care of.

Healthcare Provider

In Conclusion

Ultimately, implementing cloud-based practice management software makes for streamlined business operations. With access to a system that allows you to excel at patient care while supporting administrative processes, you see to the long-term sustainability of your practice.

If you are looking at making the move to a cloud-based case management system but are worried about the complexities of a migration, don’t be. We do this all the time and will perform the legacy system migration on your behalf based on your specific requirements. Contact us for more information.

The Simple Guide To Creating A Google My Business Listing For Your Allied Health Practice

How To Create A Google My Business Listing For Allied Health Practices

If using iinsight has lowered your administrative workload, freeing up some of your time to follow our blog, you will be familiar with the terms local SEO and a Google My Business listing, otherwise known as a GMB listing.

For brick and mortar businesses that serve the surrounding community, the GMB search results provide valuable information to people seeking business contact information, location details, working hours, reviews, and more. Google knows that a person searching the term occupational therapist near me intends to find a nearby health care provider rather than explore allied health websites.

Having a properly optimised listing increases the chances of Google serving up your practice’s details to a very relevant audience. You can rank for the local 3-pack, get a highly visible knowledge panel, as well as become visible across Google’s suite of services, including Maps. Let’s talk you through creating an optimised GMB listing for your allied health business.

Allied Health Professionals’ Simple Guide To Creating A Google My Business Listing

1. Claim and Populate The Information In Your Listing

Getting started GMB listing

First off, you need to claim your listing. Do this by visiting the Google My Business website, where you click on the Manage Now button and will be prompted to log in to an existing Google account.

Even if you haven’t created a listing, someone else have may set up a profile for you. Start by entering your practice’s name to see if your details are already listed. If they are, you need to check the details for accuracy, as well as claim the listing.

On the other hand, you may have a clean slate to work from. In this case, you will need to click on the button that says add your business to Google. The next few steps will run you through business categories, listing on maps, NAP details (Name, Address, Phone number), adding your website URL, and areas you serve.

At this stage, it is important to check that any details, regardless of who input them, exactly match what is online elsewhere. For example, if you have used the word Street in your website address, don’t suddenly abbreviate to Str on this listing. The 3-pack ranking algorithm awards businesses that display consistent details online.

Completing the registration process will give you access to the dashboard where you control how your profile appears across the Google suite of services.

2. Get Verified

Verify GMB listing

Before you can get complete control of your account, you need to verify your listing. This tells Google that you are the business owner, and gives you a bit more control over what goes up on your profile.

If you are unsure of what the status is, go to Manage Locations on the dashboard’s left-hand menu. After clicking, you will see whether or not it’s verified and take the necessary action.

Some businesses can action verification via email or phone, while others receive a postcard in the mail which has a code to verify the account.

3. Optimize The Listing

Local online search

Even with a claimed and verified Google My Business listing, your work is not quite done. Now you need to add in a cover photo, your logo, write in your business description, create a post, connect direct messages, and encourage your patients to leave reviews.

All of these things signal to Google that your business is relevant, reputable, and in close proximity to the patient searching certain services. They also allow people to get a feel for who you are, adding a layer of trust to help you connect with them.

In Conclusion

For practitioners concerned with their online presence, an optimized GMB listing can give your business better visibility within the local community you serve. Consider the points we have brought up in this guide, as Google uses them to connect people with the services they search for online. Allocate the time you were going to spend on administrative tasks (such as devising an injury management system template before you signed up to use iinsight), optimizing your listing correctly instead.

5 Benefits Of Building A Business Network of Allied Health Professionals

5 Benefits Of Building A Business Network of Allied Health Professionals

There is strength in numbers – this adage is certainly true for allied health professionals. Building a business network of other industry professionals who you can consult with has far-reaching benefits, both professionally and personally.

Take a look at the local events calendar on your professional directory and highlight a number to attend. From mentorship to seeking advice and gaining referrals, getting to know other specialists in the industry can do wonders for your career and practice.

Benefits Of Building A Business Network Of Allied Health Professionals

1. Gain Industry Knowledge

Learning is vital for progressing professionally. Building a key business network of individuals respected for their expertise and contributions to the field means you will have access to industry knowledge that can help you advance in your career.

Whether you would like to gain new perspectives on patient treatment or get advice on leading business tools, such as which injury management system, to use in your practice, networking opens the doors to receiving valuable suggestions and guidance.

Develop key business network

2. Earn Referrals

Rather than placing all focus on the one metaphorical basket, marketing your practice is best done through various channels. Referrals is one of these, and very valuable when it comes to gaining traction for your practice.

Actively networking with other allied health professionals can help you build your reputation and put you top of mind when opportunities arise. For example, a physio referring a patient to an occupational therapist for the next phase of treatment may consider you if you have formed the professional connection. Receiving an endorsement of your abilities from a qualified health care provider will nearly certainly guarantee you a patient to treat.

3. Find A Mentor

Leading health care professionals who are highly regarded know the importance of mentoring tomorrow’s professional workforce. It sees to the advancement of the healthcare industry and is instrumental in ensuring that ideas and thinking are challenged and progressive.

Surrounding yourself with a key business network of experts who share your vocation, increases your chance of finding a mentor to support your career growth.  There will be times when you need to ask questions, seek support, or discuss insights with a person who has experience in the field.

Health Industry Mentor

4. Build Confidence

It can be daunting to put yourself out there and meet new people when networking. A lot of the time, you will get advice to attend networking events on your own so that you are forced to make the connection with the people around you. Getting out of your comfort zone to do this will build valuable social and business skills that will benefit you at work as well as personally.

5. Develop Valuable Relationships

In creating these connections with your allied health peers, you are forming reciprocal relationships which will allow you to discuss the opportunities and challenges you both face. This will lay the foundation for a professional support network that you can lean on when you need to, as well as form relationships that may extend from professional into personal.

The Networking Opportunity

Be it an allied health workshop, or industry-related event, make it a point to attend and get to know some of the people who contribute to the community you work in. Giving up some of your time to do this could lead to you creating connections that manifest into opportunity.

Speaking of opportunity, for more tips on how to advance your practice and better manage your allied health practice, get your copy of our free e-book by clicking this link.

How To Implement Local SEO For Your Health Practice Website

How To Implement Local SEO For Your Health Practice Website

As an allied health professional, optimising your business website for local SEO is of particular relevance. This is due to the nature of the service you offer and how patients select a health care provider from the results they find online. Although by no means the only consideration, it is probably fair to say that physical proximity will weigh heavily on their choice of professional.

There are several signals that Google uses to assess local businesses before ranking them for relevancy according to their area. In this post, we will walk you through what these are and how to implement them to make your website more visible to your target patient base.

How To Implement Local SEO For Your Website

No local SEO strategy would be complete without the foundations of keyword research and a Google My Business listing in place.

We will discuss the latter in greater detail in another post, but as an overview, it is important to have this profile to show up on Google’s suite of services, which includes Search, Maps, and the local 3-pack.

Aside from that, it is very relevant for your local ranking strategy to build up a community of local online businesses which firmly establishes yours as a trustworthy source of expertise in your area.

How To Implement Local SEO For Your Health Practice Website

Keywords and How They Relate To Local Search Intent

You will know from reading our blog post on keyword research that it involves analyzing the language and terms people use to search for something specific online.

Narrowing it down for local SEO purposes means identifying lower funnel keywords which people use to search for services in a city, suburb, or near a landmark. Consider the search term physios near me or occupational therapists in Chatswood. This type of search usually signals greater action intent. Think With Google pegs the stats at ‘76% of people who search on their smartphones for something nearby visit a business within a day.’

Knowing what these keywords are is just the beginning. The next step is to develop a content strategy and optimise your website’s service and blog pages around them.

Network with Health Professionals

Google My Business Listing and the 3-Pack

When you search for a service on Google, results will produce one or two paid ad listings at the very top, followed by a block with a map and Google’s locally ranking 3-pack. Thereafter are the organic search results.

We are interested in the 3-pack, as this is where the 3 most relevant businesses that answer a search query are displayed. While it may be difficult to rank on the top of the first page of Google for psychologist, provided you are sending Google the right signals, ranking for the term in the local 3-pack is a lot easier.

This is where your Google My Business Listing weighs in as you need a completed profile to rank in the pack. Your ranking will be determined by your listed location, business services, contact details, reviews, photos, videos, posts, hours, etc.

You want to include as much detail as possible on your profile and ensure that everything is accurate. Although it may seem like a lot of information to collate and input, rest assured that it is not nearly as complex as filling out a case management template document with patient details, something you will be all too familiar with.

Network With Your Local Online Community

Another primary ranking factor for Google is website authority. The more authoritative it is, the higher it will rank on the search engine. To establish authority, a website needs to obtain backlinks from other sources. For local SEO, these sources are other locally based websites. This signals to Google that your health practice belongs in a specific area, along with the network of sites linking to it.

One way to get local backlinks is to list on local professional directories and link back to your website. Another idea would be to publish an article on a local news site and, again, send a link back to your own.

Keyword Research for Local SEO

Finding Patients Online With Local SEO

What we have set out to do in this post is to show how relevance, proximity, and prominence are at the core of ranking your website locally. As proximity plays a major role in determining how many patients come through your door, making the most of this strategy is crucial.

Success in business is more than getting patients through the door. It is also about running it optimally and complying with the industry regulating bodies. To start your free trial of our industry-leading case management software for allied health professionals, click here.

What does keyword research mean and how to do it for your allied health website

What Is Keyword Research & How To Do It For Your Allied Health Website

Just as a vocational rehabilitation consultant would be amiss without an effective online injury management system to support their practice, a website missing core keywords won’t have the required framework to make it visible to patients who might need your service. Cue keyword research.

Keywords form the backbone of your SEO strategy.  Identifying them to ensure that your website features terms that are relevant to your target audience is key for them to find you online. In this post, we will take a quick look at what this term means, and how to do keyword research for your allied health website.

What Is Keyword Research

This refers to the process of identifying and analyzing actual search terms that your potential patients enter into Google’s search bar. Once you know what these catchphrases are, you can use them to shape your online content and marketing strategy. Your objective should be to write the language into your online content.

Why It’s Important

We won’t go into too much detail here, but what you need to know is that Google uses a Search algorithm and ranking system to index your website and content online. When web users make an online search query, it delivers up the most relevant results related to their search intent. If your website matches the intent context with its keywords and content, it has a higher chance of featuring in the results.

How to do keyword research for allied health websites

How To Research Keywords For Your Website

Begin by listing generic terms that are relevant to your profession and service, and consider how potential clients might search for you online. For example, as an occupational health therapist, you might think that patients would use the following core phrases to search for your service:

  • Occupational therapist (suburb)
  • Occupational therapist near me
  • Pediatric occupational therapist

And so on…

These are very broad terms which you can write into your website service pages, about us page, etc.

Perhaps they are researching an aspect of your service, rather than looking for the service itself though. In this case, long-tail terms such as the following could be relevant:

  • what does an occupational therapist do in schools
  • what kinds of research are being done in pediatric occupational therapy up to date

These are more specific queries and could be included in your blog content (if it is relevant to your service). Although this won’t necessarily land you a client right away, it will mean that your health practice is on that person’s radar, should they need the service. This is by no means a long stretch, considering they were performing the research to start with.

How do you know what terms people are searching for though?

Well, you need access to a keyword research tool, of which there are several paid and free versions available. Enter a couple of core and long-tail terms related to your service into the tool, and it will generate a report.

Among other things, the report typically includes keyword search volumes, keyword difficulty, and other search term suggestions. Using these, you can determine which are going to be the most useful to reach your potential patients, and beneficial for your allied health website.

What does keyword research mean and how to do it for your allied health website

Final Thoughts

Keyword research is vital to ensuring that you use the correct language to be visible to the patients who are searching for services like yours online.

To lessen your workload and give you more time to develop a digital marketing strategy that sees results, try our iinsight software. It is a smart allied health case management software that simplifies your day to day administration workload. Learn more about the features of it here.

How To Use Email Marketing To Connect With Your Patients

How To Use Email Marketing To Connect With Your Patients

Depending on the allied health service you offer, patient care may or may not be ongoing. Even if it’s not, maintaining a connection with the people you treat can lead to word of mouth referrals or them returning if they need your service in future.

The question is, how do you continue to build trust and rapport once patients have completed their appointment? Opt-in email marketing is one way to do this. With statistics to indicate that it drives 81% and 80% of customer acquisition and retention respectively for SMB’s, it can be a compelling tool when used correctly.

Email Marketing Tips For Allied Health Professionals

Receive Opt-In Consent

An easy way to capture consent is when a new client visits your practice. Include a section on the registration forms they are required to complete which asks whether they would like to sign up for email marketing.

Alternatively, place a pop-up or form on your website or blog, that invites visitors to join your mailing list. Should you have an authoritative lead magnet such as an e-book or definitive guide that patients would find useful, use it to request their email address in exchange for downloading a copy.

In any case, outline details such as the type of content patients can expect to receive and how often they will receive it. Also, let them know that they will be able to unsubscribe to your email marketing any time they choose to do so.

Opt-in email marketing for allied health professionals

Create and Curate Content To Connect With Your Patients

Now that you know patients want to hear from you via email, it is time to put together some great content to share. Your goal is to nurture a connection with them, therefore, everything you send should add value to the reader.

Types Of Emails To Send

Welcome Email

As you know, first impressions count. That is why your welcome email should set the tone for the rest of your relationship.

When someone opts-in for marketing, automate an email that welcomes them to the family and lets them know they are in good hands. Outline your practice’s value proposition and lay expectations for communications going forward.

Regular Newsletter

A newsletter can consist of the latest news in your practice, as well as the industry in general. It can include successful patient case studies or a link to your latest blog post where you share professional tips. Use the space to forge meaningful relationships, and establish yourself as an authority in your field.

How often you send this out is of importance too – you want to be regular and consistent. Although, there is a fine line between too often where people feel spammed, and not often enough when they lose interest.

Find out what your peers recommend and test the frequency to see what works best. If people opt out, ask why they did so. From there, you can make adjustments where necessary.

Allied health email marketing

Invites To Your Practice or Local Events

Use email marketing to let patients know that you are interested in their health outside of regular treatment. Send out personalised invites to any relevant conferences, workshops, classes, courses, or health-related events that you may be attending, hosting, or involved in. Not only will they appreciate the personal invite, but the event may also help them to be more proactive in pursuing their health goals.

Birthday Message

As you have patient’s details on file, why not send a short and friendly message to say happy birthday each year? It can serve as another way to let people know that they matter to you, as well provide a gentle reminder that you are still open for consultation should they, or anyone they know, need it.

In Summary

A big part of what you do as an Allied Health professional is to build relationships with your patients. From your professional image to an inviting practice and relatable bedside manner, winning their trust is a key aspect of providing exemplary healthcare. It is no surprise then that this should be echoed in your email marketing efforts.

Reputation and marketing aside, running a practice also involves staying on top of organizational tasks. Should you find yourself running short on time, try iinsight, our case and injury management software tailor-made for allied health professionals. It is intuitive, scalable, and secure, and will help you to manage your patient workload better.

7 SEO Tips To Boost The Search Engine Rankings Of Your Health Practice Website

7 SEO Tips To Boost Rankings Of Your Health Practice Website

Ever considered how websites appear on the first page of Google’s search results organically, without resorting to paid advertising? It is through implementing the correct Search Engine Optimization (SEO) measures to meet the ranking algorithm.

SEO is hard to ignore – statistics show 75% of people never scroll past the first page results. For allied health professionals, this could mean that other industry practitioners and potential clients never find you online.

There is no single, hard rule to get your health practice website climbing the search engine results pages (SERPS). Instead, here are 8 SEO tips that can benefit your business’s online presence and increase traffic to your website.

SEO Tips To Boost Your Health Practice Website Rankings

Website SEO analytics

Although there are several types of SEO, we have included some easy and actionable Local, On, and Off-Page SEO tips in this post.

1. Ensure Your Website Supports Fast Loading Speeds

Both Google and your website visitors will baulk if your website renders slowly. The algorithm favours sites with quick loading speeds, and stats show that 40% of visitors will abandon a site that takes longer than 3 seconds to load. Of those, 80% won’t return.

Remedy this by hosting your site with a reliable company, and ensuring that your content, images, and files are set to a size that won’t hamper loading time.

2. Map Out Your Keywords

Keywords form the backbone of meaningful content used to attract visitors to your website. Knowing the language and terms people use to research your industry or type of services you offer means you can write it into your website content to answer the search queries.

There are both free and paid tools to help you perform keyword research. Start by considering how your target audience would search for your services. As an example, you might want to explore the metrics for the search terms occupational therapist Sydney, or occupational therapist near me if that is the service you offer. After entering these into the keywords explorer, the tool will display search volume results, provide extra keyword suggestions, as well as display the keyword difficulty (ability to rank in the Google’s top 10 results).

Overall you want to find a balance between using broad keywords that see high search volumes, and ones with more intent that have lower competition in your content.

This is just a brief overview of the importance of keywords for your website. We will cover this topic in more detail in another blog post.

Keyword planning

3. Work Keywords Into Website Blog

One of the most valuable SEO tips you will receive is to start a blog. This is where your website will realise the benefits of your keyword research.

While service pages which detail your health care services are essential, the real value comes in creating long-form content, such as blog posts, where you can optimize writing around your keyword.

4. Optimize Posts Correctly With Headers, Image Tags, As Well As Meta Descriptions

When writing a blog post, there are certain practices around formatting headings, images, and metadata that you should observe. These help Google’s spider bots to identify and make sense of what you are writing about, as well as make it easier for people to find and read the content you publish.

5. Link Out To High Authority Sites

Links to and from your blog content can send positive signals to Google. An outgoing link to a high authority website shows that you have researched the topic, and establishes trust with the search engine and reader.

6. Encourage Backlinks

Similarly, once your content is published, you might find that other industry professionals link to it as they consider you to be an authoritative source. This provides Google with another signal to say that your content is meaningful to visitors.

7. Set Up Google My Business Listing

As your patients are primarily going to be people who live in your community, it is important to set up your Google My Business Listing. This can boost your website’s local SEO, and help connect patients in the area to your practice.

Google My Business listing for local SEO

Final Thoughts

While our SEO tips should help you to boost your online presence, our allied health, OH, and vocational rehabilitation software can help you to manage your case workload.  Get access to the free e-book to find out how it can support you with the administrative caseload so you can spend more time doing tasks that matter, like providing health-care.

5 Simple Online Marketing Ideas For Allied Health Professionals

5 Simple Online Marketing Ideas For Allied Health Professionals

Caring for patients is at the core of what you do. However, they have to walk through the door in order for you to fulfil this calling. As it is our goal to help allied health professionals reach their potential, we compiled some actionable marketing ideas you can implement in your practice.

5 Simple Marketing Ideas Allied Health Professionals Can Implement

Leverage Your Website

Your website is one of the most powerful tools in your marketing inventory. Not only does it affirm the existence of your practice, but following the correct SEO practices will help to raise your visibility on search engines.

You are an expert in your field; use your website as a platform to share authoritative and informative content that appeals to your ideal patients. In your content, target keywords they will be researching to drive them to your website and subsequently through the door.

Email marketing

Harness The Power Of Email Marketing

The statistics in favour of email marketing are overwhelming. Almost 99% of people check their email daily, and it is the preferred communication method of opt-in promotional messages for 77% of us. For allied health marketing purposes, compiling an email contact list is a means of building relationships with potential and current patients.

Set up a regular newsletter to go out where you share some of your great blog content. Include some of the latest news and advancements in your industry to keep patients informed of what is going on.

People value appreciation. Simple marketing ideas to tie into this could be to send patients a quick personalized email on their birthday or congratulate them on a treatment milestone.

In all its forms, email marketing can help to establish you as an authority, build relationships with patients, and keep your practice at the forefront of their minds. Even if you have resolved their particular health issue, people are more inclined to refer friends or family in need to someone they trust.

Be Active On Social Media

Platforms such as Facebook provide you with potential access to a large audience. As it is a two-way interaction, social media is ideal for engaging with an audience and building relationships.

Be prepared to answer questions, talk to people, and get to know your followers. Share your blog content, create polls, comment on other allied health professionals’ posts. You want to get your name out there and become the go-to for industry advice and support.

List On Professional Directories

This can be with local health provider directories in your community, as well as the more obvious ones such as the National Health Services Directory. Without a word of mouth or doctor’s referral, these types of directories provide a trusted source for patients to search for a specific health care provider.

Allied Health Directory

Paid Advertising

Last of our actionable marketing ideas is to gain exposure for your practice using paid advertising. Google or Facebook can be effective for this, as you get access to their extensive dataset and can closely target your ideal patients.

 

Getting to grips with marketing and nurturing patients through the door means you can take on more cases and help those who need it. We have a solution to help you streamline the workload as well – get in touch for a Demo of our case management software rehabilitation providers and occupational therapists alike, love.