For any allied health practitioner, there are several ways to market yourself and your business online. One of the most effective ways to do this is to develop a PPC medical advertising campaign. PPC stands for “pay per click”, and is a way to attract new patients online using GoogleAds, which you only pay for if they are clicked on.

Limitations Imposed On PPC Medical Advertising Strategies

Due to various moral and legal reasons, there are some limitations on how allied health practitioners can advertise themselves online.

For example, this type of strategy cannot include retargeting. Retargeting uses display advertising to draw people back into your website by following their movements across the web. This is to protect patients’ potential privacy concerns. 

Another limitation is that health practitioners cannot advertise certain products or use certain phrasing that go against Google’s terms of service their adverts. In the same vein, they are also required to use specific phrasing, such as leaving a disclaimer that results may vary from patient to patient and are not guaranteed.

5 Ways to Use Pay Per Click To Advertise Your Allied Health Business

While there are certain restrictions on the kinds of advertising formats and strategies you can use, this is no reason not to investigate using a PPC medical advertising strategy for your allied health practice.

In the list below, we detail five ways that you can safely promote your allied health services using paid advertising.

1. Target Local Search With Keywords

Your potential patients live close to you or within an acceptably accessible distance. This means that your paid advertising efforts should focus on attracting your community.

Do your local keyword research to ensure that your ads will see impressions from the people who need your service. That is, work out the exact language they enter into search engines to find you online. For example, we might bid for the keyword ‘personal injury claims software’ to win over employers in the market for such a product. 

Too often this part is done incorrectly and this results in advertising spend being wasted.

2. Make Your Contact Information Visible

It’s important to have all of your key contact information easily accessible on your website and Google My Business Listing in any case. 

For advertising, it can be a deal-breaker if it’s missing. A potential patient looking for emergency care will click on one of the top-ranked google results that puts them in quick contact with the allied health professional they need to consult with.

3. Segment Your Audiences

Segmentation is a key element of your PPC medical advertising strategy. It can help attract the right audience to your website and ultimately turn these visitors into patients who walk through your door. In other words, it can help grow your practice!

It’s, therefore, important to understand who your ideal patient is. Set advertising campaign parameters around where they live, how old they might be, possible income bracket, or profession/industry they work in.

4. Optimise For Mobile

Since many people use their mobiles to search the internet, it’s important to include mobile ads in your PPC strategy. What this means is, when setting up your campaign, be sure create mobile preferred ads otherwise your desktop ads will render to display on the smaller screen, which isn’t quite as user-friendly for the searcher.

5. Create An Engaging Landing Page

Creating an ad campaign is one thing, but driving conversions means you also need to make sure that your landing page is as engaging as possible. Make as much information as possible available on it, including helpful video related to your allied health service. When it comes to healthcare, people want to get all the information they can find before going in for an appointment. 

No landing page would be complete without an effective CTA. This could be a ‘schedule appointment button’, or a link to contact you directly for further information.

Final Thoughts

No matter what kind of allied health practice you manage, when used correctly, a PPC medical advertising strategy can help it grow.

If you’d like to learn more about our industry-leading case management software designed for allied health professionals, set up your free 14-day trial today. 

Search Engine Optimisation (SEO) involves a range of online activities and techniques. As a practice, it can help you make your website content easier to find online, which can be very beneficial for your allied health website.

In the post below, we’ll outline some of the most popular free and paid SEO tools to help you in your optimization efforts to be seen online.

Free and Paid SEO Tools To Boost Your Allied Health Website

1. Ahrefs

Ahrefs is one of the paid SEO tools. If your allied health niche is particularly competitive with several physiotherapists occupying a relatively close geographical space and vying for online bookings, for example, it may be worth signing up for this tool. It can provide useful information on what keywords they are using successfully, which practices are outranking your own online, as well as keyword ideas to improve your visibility.

2. Animalz Revive

If you have been a regular blogger on your allied health website in the past, it’s normal for your content to ‘decay’. This means that on certain blog posts, the information may be outdated, traffic may be dropping off, or updated information may have been uncovered since the time of publishing. 

Animalz Revive reviews your existing content through Google Analytics to let you know which posts need to be refreshed and updated to boost your rankings.

3. Check My Links

Check My Links can help you to optimise your link building strategy. It’s a free plugin that detects broken links on a webpage, allowing you to detect and rectify any on your website. 

4. Exploding Topics

Are you a leader in the allied health industry? Take a look at Exploding Topics to see what the upcoming trending topics are that you can write about. This tool helps you to stay ahead by bringing up commonly searched for terms and themes.

5. Google Analytics

As one of Google’s free service platforms, Google Analytics is understandably essential for understanding how your website is performing. It provides invaluable insights into your website traffic, including data on which pages are getting the most views, how long your audience is staying on each page, and at which point they typically drop off.

6. Google Search Console

Google Search Console provides free tools and reports to help your site stand out in search results. Using it, you can measure the traffic and performance of your site, as well as fix issues and analyse your content.

7. Morningfame

With Morningfame, it’s easy to analyse what opportunities there are to improve your YouTube channel and take advantage of the power of video marketing. It highlights keyword opportunities within your niche so that you can produce content to meet the needs of your audience. 

8. Neil Patel SEO Analyzer

This tool provides a comprehensive free website SEO analysis. It points out page by page errors that you need to fix before you can increase your website rankings. It’s an SEO checker, provides site speed analysis, sets out instructions in an audit report, as well as checks backlinks to see what needs to be improved upon.

9. Similar Web Chrome Plugin

Similar Web provides a benchmark platform against which to assess your competitors’ online presence. There’s a free chrome plugin that allows you to assess your competitors through data related to who they are, how they earn their traffic, and which social channels are generating click-throughs. Armed with this information, you can assess their strategies and take steps to improve your online presence.

10. Social Blade

As an allied health professional, your video channel should be treated like gold. Any edge you get on it in terms of the number of views can put you ahead of your competitors. Social blade is a free tool that helps you to analyse your competitors on YouTube, and use these insights to improve your channel.

11. Wordtracker Scout

Wordtracker Scout is a free browser extension in chrome. It gathers insights on any web page, giving you an idea of the keywords that the particular page ranks for, as well as how much search volume and competition there is for each term.

Final Thoughts

While your main focus as an allied health professional is undoubtedly to improve patient care and streamline your case management process, investing time and energy into your website and its SEO is also be beneficial for your business. Optimizing it correctly with the help of these useful SEO tools means that you can attract potential patients to your site, as well as continue to build trust with your existing online community.

As a physiotherapist, there are many administrative tasks that you need to complete on a daily basis, along with seeing and treating patients. In a busy practice, it can become challenging to keep track of paperwork, files, and other documents, which makes it very important to use the right kind of physiotherapy practice management software.

In this article, we’ll provide an overview of the core features of this kind of system, which can help in assisting allied health workers to manage their businesses more effectively.

7 Key Features Of Physiotherapy Practice Management Software

1. Budget Management

In the past, managing a budget was more of a manual process. However, with the right software, you can set automated reminders to send out when you draw near to budget thresholds or due dates.

You and your team can also receive daily KPI reports to better keep you on track with the allocated budget.

2. Document Management

In any business, managing documentation can become a nightmare if there isn’t a central location where all relevant information can be stored and edited if necessary.

Therefore, instead of having to email copies of documents for approval, all document management can be completed within the software itself, with helpful drag and drop functionality that makes loading and attaching files to certain cases simple and easy.

3. Custom Forms

Being able to manage documentation efficiently is one thing, but storing this information in a user friendly and scalable way can sometimes be a challenge.

However, physiotherapy practice management software allows you to create custom sub-categories to help organise your documents and make them easier to find and access. With this feature, you can organise and group documents according to their type, making better work of filing.

4. Calendar/SMS Reminders

A solid administrative system is the backbone of any business. However, being able to manage client information effectively is just one part of the process, as effective case and practice management also requires managing bookings and keeping appointments to keep the practice running and thriving.

By integrating with external tools like Google Calendar, iCal and Outlook, keeping appointments and reducing no shows becomes a lot easier. In addition to this, you can also send SMS reminders to make sure that no one misses their appointment.

5. Tasks and Reminders

In addition to reminding patients about their appointments, reminders can also be used in physiotherapy practice management software to alert other team members and therapists about important tasks they are due to fulfil. This could be administrative or related to other elements of the business, for example, running regularly reporting or billing.

6. Customer Relationship Management (CRM)

When you are dealing with an extensive number of patients over a period of time, it can be difficult to keep track of every single one of them individually. Furthermore, manual paper records live in one location and don’t give you access to patient details or records when you are out of office.

With the ability to use CRM features however, you can now easily keep in touch with a large number of people. You can also get an overview of which patients need to be followed up with, and those who you could reach out to again after not having seen them for a while.

7. Reporting

Allied health practitioners need to make sure that they perform reporting regularly to meet all compliance requirements. Using a specialised system, you can automate this, making it easier to keep track of what is happening in your allied health practice.

Not only can you print reports that track your team’s progress, but you can also send out bulk billing requests to the NDIS directly to their portal. These features are important to help you ensure compliance in your business.

Final Thoughts

Running an effective allied health practice, especially as a physiotherapist, is complex. Your time is most meaningful and valuable when spent treating patients and by automating the administrative tasks, you can do exactly that. The features on a specialised case management system such as iinsight, can help you to run an effective practice by bringing all of your administrative tasks, documentation, and billing into one central location.

As an allied health professional, it’s important to develop a referral network for many reasons. These include being able to grow and evolve your own business, but also to form part of a wider professional network that can serve your community or society at large by providing personalised care for specific conditions.

In fact, building a referral network is one of the most valuable tools for marketing your practice to attract potential patients who require your service. However, it also provides a means to manage, develop, and further expand the reach and impact of the allied health industry.

In this article, we will outline three steps on how to start to build trust and earn referrals from complementary allied health workers.

3 Steps To Building Trust And A Referral Network In The Allied Health Profession

1.    Develop your professional profile

As with any kind of business, it’s important to be clear about exactly what you’re doing and who your clients will be. While it might seem simplistic, coming up with a 2-3 sentence elevator pitch style summary will help enormously as you start to build your network.

Once you have done this, you can make your business profile more tangible by designing and printing business cards, developing a website, and setting up social media and LinkedIn pages.

In addition to this, you can also consider developing online resources, such as a YouTube page, to share valuable health-related information to a community searching for professional insights.

All of these actions make you visible and help to solidify your presence and expertise as an allied health professional.

2.    Connect with people online and offline

With so many digital marketing tools at our disposal to connect us to potential clients and other professionals, it’s easier than ever to build up a network online.

However, in addition to making online connections, which can be very valuable, it’s also important to attend physical networking events where possible. This will allow you to engage face to face with people and get to know them better, which in turn will make it easier to set up a referral network.

Of course, this can also include making a list of all the allied health professionals in your area and setting up meetings to visit or speak with them personally.

3.    Contribute to your professional network

Once you have established your business profile, you can then start to contribute to discussions online, or at in-person events. This is important as it gives you a chance to add value and differentiate yourself, and to establish where you fit into your greater allied health professional network.

In addition, it also allows you to connect with people who work to solve similar challenges, thereby giving you the opportunity to share knowledge and discuss ideas.

On a practical level, this could also include contributing to relevant online discussion forums and setting up your own industry meetups with other allied health care workers, either online or offline. This could also include posting and sharing relevant articles and blog posts on your website or social profiles to disseminate important information, which other practitioners might be looking for too.

Final Thoughts

In closing, remember that no matter what your expertise is, there is a wealth of opportunity to grow your career by working with various practitioners in your industry. Building up a solid network not only allows you to grow your business but also gives you the chance to make a greater impact.

Growth in business means a greater caseload. For a more streamlined case management process, try your free demo of iinsight; our cloud-based system designed especially for allied health professionals.

Telehealth continues to provide an innovative and versatile way for health services providers to deliver their consultation services to their clients or patients. It offers convenience to patients who might not be able to personally come in to consult with a physician or a healthcare practitioner. If your practise uses telehealth, it makes sense to ensure that effective, secure, and reliable management of the cases you are handling through digital communication technologies. This is where a telehealth case management solution can be helpful.

A modern telehealth management platform is versatile and can easily be integrated with some of your existing systems, including your accounting software. This way, it simplifies case management and reporting to enhance your productivity and the way you deliver your telehealth services. As it improves the way you work and bring your services to your patients, it helps ensure compliance with relevant healthcare regulations.

There are many ways that the telehealth case management software can enhance your practise. It comes with a drag-and-drop feature for effortless data entry on a particular case file, and it can be integrated with accounting software to reduce administrative costs and double data entry. Use it to monitor and manage costs, invoices, and billings, so you do not have to invest in a separate solution to handle those tasks individually.

The telehealth management platform is a time-saving solution that can enhance certain processes, like the way you keep your documents and patient records organised. Scanned files can be delivered straight to the software, which will upload them automatically to relevant records. Make custom folders and assign unique labels to them to suit your organisation’s management protocols. You could even add specific document labels on custom forms and keep them organised according to type.

The software comes with a Calendar tool that lets you keep track of appointments and manage your resources and staff. Compliance to healthcare regulations are also crucial, even to telehealth services. That said, the telehealth case management software offers WorkCover and Medicare integration to simplify the claims process by delivering prepared reports and invoice data.