How To Use Email Marketing To Connect With Your Patients

  • By Renato Parletta
  • December 4, 2019
How To Use Email Marketing To Connect With Your Patients

Depending on the allied health service you offer, patient care may or may not be ongoing. Even if it’s not, maintaining a connection with the people you treat can lead to word of mouth referrals or them returning if they need your service in future.

The question is, how do you continue to build trust and rapport once patients have completed their appointment? Opt-in email marketing is one way to do this. With statistics to indicate that it drives 81% and 80% of customer acquisition and retention respectively for SMB’s, it can be a compelling tool when used correctly.

Email Marketing Tips For Allied Health Professionals

Receive Opt-In Consent

An easy way to capture consent is when a new client visits your practice. Include a section on the registration forms they are required to complete which asks whether they would like to sign up for email marketing.

Alternatively, place a pop-up or form on your website or blog, that invites visitors to join your mailing list. Should you have an authoritative lead magnet such as an e-book or definitive guide that patients would find useful, use it to request their email address in exchange for downloading a copy.

In any case, outline details such as the type of content patients can expect to receive and how often they will receive it. Also, let them know that they will be able to unsubscribe to your email marketing any time they choose to do so.

Opt-in email marketing for allied health professionals

Create and Curate Content To Connect With Your Patients

Now that you know patients want to hear from you via email, it is time to put together some great content to share. Your goal is to nurture a connection with them, therefore, everything you send should add value to the reader.

Types Of Emails To Send

Welcome Email

As you know, first impressions count. That is why your welcome email should set the tone for the rest of your relationship.

When someone opts-in for marketing, automate an email that welcomes them to the family and lets them know they are in good hands. Outline your practice’s value proposition and lay expectations for communications going forward.

Regular Newsletter

A newsletter can consist of the latest news in your practice, as well as the industry in general. It can include successful patient case studies or a link to your latest blog post where you share professional tips. Use the space to forge meaningful relationships, and establish yourself as an authority in your field.

How often you send this out is of importance too – you want to be regular and consistent. Although, there is a fine line between too often where people feel spammed, and not often enough when they lose interest.

Find out what your peers recommend and test the frequency to see what works best. If people opt out, ask why they did so. From there, you can make adjustments where necessary.

Allied health email marketing

Invites To Your Practice or Local Events

Use email marketing to let patients know that you are interested in their health outside of regular treatment. Send out personalised invites to any relevant conferences, workshops, classes, courses, or health-related events that you may be attending, hosting, or involved in. Not only will they appreciate the personal invite, but the event may also help them to be more proactive in pursuing their health goals.

Birthday Message

As you have patient’s details on file, why not send a short and friendly message to say happy birthday each year? It can serve as another way to let people know that they matter to you, as well provide a gentle reminder that you are still open for consultation should they, or anyone they know, need it.

In Summary

A big part of what you do as an Allied Health professional is to build relationships with your patients. From your professional image to an inviting practice and relatable bedside manner, winning their trust is a key aspect of providing exemplary healthcare. It is no surprise then that this should be echoed in your email marketing efforts.

Reputation and marketing aside, running a practice also involves staying on top of organizational tasks. Should you find yourself running short on time, try iinsight, our case and injury management software tailor-made for allied health professionals. It is intuitive, scalable, and secure, and will help you to manage your patient workload better.

Trial wizard

What country is your business located in?

Please write down your details below

so that we can personalize your Trial to you and your business.

What Funding Bodies/Services does your business work with/deliver?

Is your business Multi-disciplinary?

Does your business employ many disciplines like, OT, Physio, Speech, Support Workers, Support Coordinators etc, or just a single discipline

What Services does your business work with/deliver? (select those relevant)

What Services does your business work with/deliver? (select those relevant)

Do you have an existing Software?
And if so would you need assistance from our Data Migrations team?

Whilst we arrange your Trial Access would you like to undertake a iinsight® demo?

Quiz Test

Response: YES - Assess your organisation's specific needs. Before considering factors like cost and vendor reputation, it is essential to evaluate your organisation's unique requirements and challenges. Understanding your needs will guide you in making an informed decision and ensure that your software platform choice aligns effectively with your organisation's needs, which in turn can save time and money.

Response: The correct answer is a) Assess your organisation's specific needs. Before considering factors like cost and vendor reputation, it is essential to evaluate your organisation's unique requirements and challenges. Understanding your needs will guide you in making an informed decision and ensure that your software platform choice aligns effectively with your organisation's needs, which in turn can save time and money.

Response: The correct answer is a) Assess your organisation's specific needs. Before considering factors like cost and vendor reputation, it is essential to evaluate your organisation's unique requirements and challenges. Understanding your needs will guide you in making an informed decision and ensure that your software platform choice aligns effectively with your organisation's needs, which in turn can save time and money.

Response: YES - It protects your clients' sensitive information and your business. Security and compliance measures are crucial for Allied health organisations as they ensure the protection of sensitive client information and maintain the integrity of your business. By selecting a software platform that holds certifications such as ISO, GDPR, HIPAA, and PIPEDA, you can safeguard data privacy and maintain regulatory compliance.

Response: The correct answer is b) It protects your clients' sensitive information and your business. Security and compliance measures are crucial for Allied health organisations as they ensure the protection of sensitive client information and maintain the integrity of your business. By selecting a software platform that holds certifications such as ISO, GDPR, HIPAA, and PIPEDA, you can safeguard data privacy and maintain regulatory compliance.

Response: The correct answer is b) It protects your clients' sensitive information and your business. Security and compliance measures are crucial for Allied health organisations as they ensure the protection of sensitive client information and maintain the integrity of your business. By selecting a software platform that holds certifications such as ISO, GDPR, HIPAA, and PIPEDA, you can safeguard data privacy and maintain regulatory compliance.

Response: YES - All of the above. A software platform is essential for regulatory compliance in Allied health organisations. It automates documentation, reduces errors, and offers secure storage for patient data. With access controls and privacy measures, it ensures data protection. Additionally, the platform generates comprehensive reports for audits, simplifying compliance. By providing these capabilities, the software platform helps Allied health organisations maintain regulatory compliance, mitigate risks, and avoid penalties.

Response: The correct answer is d) All of the above. A software platform is essential for regulatory compliance in Allied health organisations. It automates documentation, reduces errors, and offers secure storage for patient data. With access controls and privacy measures, it ensures data protection. Additionally, the platform generates comprehensive reports for audits, simplifying compliance. By providing these capabilities, the software platform helps Allied health organisations maintain regulatory compliance, mitigate risks, and avoid penalties.

Response: The correct answer is d) All of the above. A software platform is essential for regulatory compliance in Allied health organisations. It automates documentation, reduces errors, and offers secure storage for patient data. With access controls and privacy measures, it ensures data protection. Additionally, the platform generates comprehensive reports for audits, simplifying compliance. By providing these capabilities, the software platform helps Allied health organisations maintain regulatory compliance, mitigate risks, and avoid penalties.

Response: The correct answer is d) All of the above. A software platform is essential for regulatory compliance in Allied health organisations. It automates documentation, reduces errors, and offers secure storage for patient data. With access controls and privacy measures, it ensures data protection. Additionally, the platform generates comprehensive reports for audits, simplifying compliance. By providing these capabilities, the software platform helps Allied health organisations maintain regulatory compliance, mitigate risks, and avoid penalties.

Response: YES - The software's ability to handle increasing workload or user demand. Scalability refers to the software's capability to handle growth without compromising performance. It is important to assess whether the software can efficiently handle an increasing workload or user demand, ensuring smooth operations as your organisation grows. Consider features like automation, robust reporting, and performance optimisation techniques to support scalability.

Response: The correct answer is d) The software's ability to handle increasing workload or user demand. Scalability refers to the software's capability to handle growth without compromising performance. It is important to assess whether the software can efficiently handle an increasing workload or user demand, ensuring smooth operations as your organisation grows. Consider features like automation, robust reporting, and performance optimisation techniques to support scalability.

Response: The correct answer is d) The software's ability to handle increasing workload or user demand. Scalability refers to the software's capability to handle growth without compromising performance. It is important to assess whether the software can efficiently handle an increasing workload or user demand, ensuring smooth operations as your organisation grows. Consider features like automation, robust reporting, and performance optimisation techniques to support scalability.

Response: The correct answer is d) The software's ability to handle increasing workload or user demand. Scalability refers to the software's capability to handle growth without compromising performance. It is important to assess whether the software can efficiently handle an increasing workload or user demand, ensuring smooth operations as your organisation grows. Consider features like automation, robust reporting, and performance optimisation techniques to support scalability.

Response: True. Integration capabilities are indeed important when selecting a software platform. In today's world, software platforms need to seamlessly integrate with other systems and tools used by an organisation. This allows for efficient data sharing, process automation, and improved workflow across different applications. By choosing a software platform with strong integration capabilities, you can enhance productivity, streamline operations, and ensure that your software solution can effectively communicate and work in tandem with other critical tools in your tech stack.

Response: True. Integration capabilities are indeed important when selecting a software platform. In today's world, software platforms need to seamlessly integrate with other systems and tools used by an organisation. This allows for efficient data sharing, process automation, and improved workflow across different applications. By choosing a software platform with strong integration capabilities, you can enhance productivity, streamline operations, and ensure that your software solution can effectively communicate and work in tandem with other critical tools in your tech stack.

Response: YES - Data entry and documentation. A great software platform saves time by automating these tasks. It streamlines data entry, automates documentation management, and eliminates manual processes prone to errors. By leveraging a software platform with features like automatic form population and documentation automation, organisations can reduce time spent on repetitive tasks, enhance accuracy, and improve efficiency.

Response: The correct answer is c) Data entry and documentation. A great software platform saves time by automating these tasks. It streamlines data entry, automates documentation management, and eliminates manual processes prone to errors. By leveraging a software platform with features like automatic form population and documentation automation, organisations can reduce time spent on repetitive tasks, enhance accuracy, and improve efficiency.

Response: The correct answer is c) Data entry and documentation. A great software platform saves time by automating these tasks. It streamlines data entry, automates documentation management, and eliminates manual processes prone to errors. By leveraging a software platform with features like automatic form population and documentation automation, organisations can reduce time spent on repetitive tasks, enhance accuracy, and improve efficiency.

Response: YES - The role of integration in improving efficiency with a software platform is b) It reduces data duplication and improves workflow. Integration enables seamless communication between systems, eliminating manual data entry and ensuring consistency. Streamlined data flow enhances workflow efficiency, reduces errors, and enables real-time access to up-to-date information. Integration optimizes processes, increases productivity, and improves internal operational efficiency and data management.

Response: The role of integration in improving efficiency with a software platform is b) It reduces data duplication and improves workflow. Integration enables seamless communication between systems, eliminating manual data entry and ensuring consistency. Streamlined data flow enhances workflow efficiency, reduces errors, and enables real-time access to up-to-date information. Integration optimizes processes, increases productivity, and improves internal operational efficiency and data management.

Response: The role of integration in improving efficiency with a software platform is b) It reduces data duplication and improves workflow. Integration enables seamless communication between systems, eliminating manual data entry and ensuring consistency. Streamlined data flow enhances workflow efficiency, reduces errors, and enables real-time access to up-to-date information. Integration optimizes processes, increases productivity, and improves internal operational efficiency and data management.

Response: YES - Workflow management and coordination. A software platform addresses common weaknesses in managing workflows and coordinating tasks. With features like task assignment, automated notifications, and real-time collaboration tools, it streamlines workflow, improves coordination, and reduces errors. While patient communication, reporting, analytics, invoicing, and data entry are important, the most common weaknesses revolve around workflow management.

Response: The correct answer is c) Workflow management and coordination. A software platform addresses common weaknesses in managing workflows and coordinating tasks. With features like task assignment, automated notifications, and real-time collaboration tools, it streamlines workflow, improves coordination, and reduces errors. While patient communication, reporting, analytics, invoicing, and data entry are important, the most common weaknesses revolve around workflow management.

Response: The correct answer is c) Workflow management and coordination. A software platform addresses common weaknesses in managing workflows and coordinating tasks. With features like task assignment, automated notifications, and real-time collaboration tools, it streamlines workflow, improves coordination, and reduces errors. While patient communication, reporting, analytics, invoicing, and data entry are important, the most common weaknesses revolve around workflow management.

Response: The correct answer is c) Workflow management and coordination. A software platform addresses common weaknesses in managing workflows and coordinating tasks. With features like task assignment, automated notifications, and real-time collaboration tools, it streamlines workflow, improves coordination, and reduces errors. While patient communication, reporting, analytics, invoicing, and data entry are important, the most common weaknesses revolve around workflow management.

Response: YES - All options (a, b, and c) are important for improved patient care and outcomes. A robust software platform streamlines administrative tasks, automates processes, and eliminates manual data entry, enabling healthcare professionals to dedicate more time to direct patient care. It promotes coordination and communication among providers, facilitating collaboration and information sharing. The platform also enhances access to patient information, empowering healthcare professionals with up-to-date data for informed decision-making and personalized care.

Response: All options (a, b, and c) are important for improved patient care and outcomes. A robust software platform streamlines administrative tasks, automates processes, and eliminates manual data entry, enabling healthcare professionals to dedicate more time to direct patient care. It promotes coordination and communication among providers, facilitating collaboration and information sharing. The platform also enhances access to patient information, empowering healthcare professionals with up-to-date data for informed decision-making and personalized care.

Response: All options (a, b, and c) are important for improved patient care and outcomes. A robust software platform streamlines administrative tasks, automates processes, and eliminates manual data entry, enabling healthcare professionals to dedicate more time to direct patient care. It promotes coordination and communication among providers, facilitating collaboration and information sharing. The platform also enhances access to patient information, empowering healthcare professionals with up-to-date data for informed decision-making and personalized care.

Response: All options (a, b, and c) are important for improved patient care and outcomes. A robust software platform streamlines administrative tasks, automates processes, and eliminates manual data entry, enabling healthcare professionals to dedicate more time to direct patient care. It promotes coordination and communication among providers, facilitating collaboration and information sharing. The platform also enhances access to patient information, empowering healthcare professionals with up-to-date data for informed decision-making and personalized care.

Response: YES - All of the above. A software platform ensures regulatory compliance in Allied health organisations by automating documentation, record-keeping, and generating comprehensive reports. It reduces errors and manual paperwork, provides secure storage for sensitive data, and facilitates adherence to privacy regulations. With these capabilities, the platform helps organisations maintain compliance, mitigate risks, and avoid penalties or legal issues.

Response: The correct answer is d) All of the above. A software platform ensures regulatory compliance in Allied health organisations by automating documentation, record-keeping, and generating comprehensive reports. It reduces errors and manual paperwork, provides secure storage for sensitive data, and facilitates adherence to privacy regulations. With these capabilities, the platform helps organisations maintain compliance, mitigate risks, and avoid penalties or legal issues.

Response: The correct answer is d) All of the above. A software platform ensures regulatory compliance in Allied health organisations by automating documentation, record-keeping, and generating comprehensive reports. It reduces errors and manual paperwork, provides secure storage for sensitive data, and facilitates adherence to privacy regulations. With these capabilities, the platform helps organisations maintain compliance, mitigate risks, and avoid penalties or legal issues.

Response: The correct answer is d) All of the above. A software platform ensures regulatory compliance in Allied health organisations by automating documentation, record-keeping, and generating comprehensive reports. It reduces errors and manual paperwork, provides secure storage for sensitive data, and facilitates adherence to privacy regulations. With these capabilities, the platform helps organisations maintain compliance, mitigate risks, and avoid penalties or legal issues.

Subscribe Now

Subscribe to iinsight now

Oopsie! Hold on there, friend! If you close this window, you'll unfortunately lose all the info you've given and have to start from scratch. Let's make sure we save all your hard work by keeping this window open, shall we? 😉