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Common UX Design Mistakes To Avoid On Your Allied Health Website

  • By Renato Parletta
  • October 19, 2020
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Good UX (user experience) design can be a crucial factor in increasing conversions and boosting your allied health brand. However, practice owners can occasionally fall subject to some common mistakes that may damage their presence online. 

Luckily we have curated some easy steps that you can take to improve the design of your allied health website. Read on to find out how to tackle unresponsive pages, unclear navigation, and slow loading times in order to enhance patient-centred care.

4 Common UX Design Mistakes To Avoid On Your Allied Health Website

1. Confusing Navigation

Anyone trying to navigate your site will become frustrated if they are unable to find what they are looking for. An engaging, uncluttered, organized site will retain site visitors and enable them to access the right pages and find the information that they are looking for. It is vitally important to curate a user-friendly design that captures your patients’ interest quickly. 

Ensure that your website flows logically in terms of categorization and content. For example, avoid subpages or drop-down menus with an untenable number of options. This can overwhelm and confuse visitors, often prompting them to leave the site instead of learning about your services.

By fine-tuning your navigation set-up so that it is clear and straightforward, you will no longer lose those hard-earned clicks!

Slow Loading Speeds

2. Unresponsive Pages

Unresponsive pages are frustrating for everyone, and unfortunately, they usually cause visitors to leave a website. Users might experience error messages, technical glitches, or malfunctions that reflect poorly on the otherwise superb services that your practice provides. 

Medical websites such as WebMD or Healthline frequently rank highly in terms of monthly traffic because of their UX design. People report that their sites are accessible, convenient, and responsive. 

One of the most common causes of this is a missing link somewhere on the site. Tackling this is simple – just double-check that all links are connected to an existing page. 

Also check that pages are optimized for all sorts of devices, from mobiles to desktops. This will keep visitors engaged, and is of particular importance as the number of users browsing from a mobile or tablet continues to rise.

3. Slow Page Loading Times

A slow loading site will quickly cause your visitors to lose patience. According to the experts, you should be aiming for pages to load in three seconds or less, or you risk losing your traffic. Luckily, there is a simple way to test this problem and simple strategies that one can implement to minimize loading speeds. 

For example, Google’s PageSpeed tool gives useful insight into your pages’ load times. Based on the insights it provides, you can take the necessary steps to boost the UX design quality of your website. In turn, this will increase conversions. 

Other actions you can take is to reduce image sizes or compress files on your site to drive faster download times.

User Experience Design

4. Not Putting Patients At The Forefront

It is easy for allied health marketers to lose sight of the website’s purpose when there are technical aspects to master. Ultimately, you should make every effort to remember the patient comes first and incorporate that into your UX design. 

The best way to do this is to design with the target demographic in mind. Yes, you want to be able to tick all the boxes for SEO, or easily integrate or access your injury management system, for example. But you should also ensure that there is purpose and reason for your patients to visit your site by providing informative and engaging content that directly meets their needs, concerns, or interests. 

Something as simple as an improved aesthetic or more convenient design can be all it needs to convert a user.

Final Thoughts

While PPC ads and SEO strategies are crucial for driving traffic to your allied health practice website, this and the quality services you offer can and will be overlooked with poor UX design. 

However, this is a simple problem to solve, and there are several straightforward steps you can take to tackle this. Now watch your conversion rate soar!

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Response: YES - Assess your organisation's specific needs. Before considering factors like cost and vendor reputation, it is essential to evaluate your organisation's unique requirements and challenges. Understanding your needs will guide you in making an informed decision and ensure that your software platform choice aligns effectively with your organisation's needs, which in turn can save time and money.

Response: The correct answer is a) Assess your organisation's specific needs. Before considering factors like cost and vendor reputation, it is essential to evaluate your organisation's unique requirements and challenges. Understanding your needs will guide you in making an informed decision and ensure that your software platform choice aligns effectively with your organisation's needs, which in turn can save time and money.

Response: The correct answer is a) Assess your organisation's specific needs. Before considering factors like cost and vendor reputation, it is essential to evaluate your organisation's unique requirements and challenges. Understanding your needs will guide you in making an informed decision and ensure that your software platform choice aligns effectively with your organisation's needs, which in turn can save time and money.

Response: YES - It protects your clients' sensitive information and your business. Security and compliance measures are crucial for Allied health organisations as they ensure the protection of sensitive client information and maintain the integrity of your business. By selecting a software platform that holds certifications such as ISO, GDPR, HIPAA, and PIPEDA, you can safeguard data privacy and maintain regulatory compliance.

Response: The correct answer is b) It protects your clients' sensitive information and your business. Security and compliance measures are crucial for Allied health organisations as they ensure the protection of sensitive client information and maintain the integrity of your business. By selecting a software platform that holds certifications such as ISO, GDPR, HIPAA, and PIPEDA, you can safeguard data privacy and maintain regulatory compliance.

Response: The correct answer is b) It protects your clients' sensitive information and your business. Security and compliance measures are crucial for Allied health organisations as they ensure the protection of sensitive client information and maintain the integrity of your business. By selecting a software platform that holds certifications such as ISO, GDPR, HIPAA, and PIPEDA, you can safeguard data privacy and maintain regulatory compliance.

Response: YES - All of the above. A software platform is essential for regulatory compliance in Allied health organisations. It automates documentation, reduces errors, and offers secure storage for patient data. With access controls and privacy measures, it ensures data protection. Additionally, the platform generates comprehensive reports for audits, simplifying compliance. By providing these capabilities, the software platform helps Allied health organisations maintain regulatory compliance, mitigate risks, and avoid penalties.

Response: The correct answer is d) All of the above. A software platform is essential for regulatory compliance in Allied health organisations. It automates documentation, reduces errors, and offers secure storage for patient data. With access controls and privacy measures, it ensures data protection. Additionally, the platform generates comprehensive reports for audits, simplifying compliance. By providing these capabilities, the software platform helps Allied health organisations maintain regulatory compliance, mitigate risks, and avoid penalties.

Response: The correct answer is d) All of the above. A software platform is essential for regulatory compliance in Allied health organisations. It automates documentation, reduces errors, and offers secure storage for patient data. With access controls and privacy measures, it ensures data protection. Additionally, the platform generates comprehensive reports for audits, simplifying compliance. By providing these capabilities, the software platform helps Allied health organisations maintain regulatory compliance, mitigate risks, and avoid penalties.

Response: The correct answer is d) All of the above. A software platform is essential for regulatory compliance in Allied health organisations. It automates documentation, reduces errors, and offers secure storage for patient data. With access controls and privacy measures, it ensures data protection. Additionally, the platform generates comprehensive reports for audits, simplifying compliance. By providing these capabilities, the software platform helps Allied health organisations maintain regulatory compliance, mitigate risks, and avoid penalties.

Response: YES - The software's ability to handle increasing workload or user demand. Scalability refers to the software's capability to handle growth without compromising performance. It is important to assess whether the software can efficiently handle an increasing workload or user demand, ensuring smooth operations as your organisation grows. Consider features like automation, robust reporting, and performance optimisation techniques to support scalability.

Response: The correct answer is d) The software's ability to handle increasing workload or user demand. Scalability refers to the software's capability to handle growth without compromising performance. It is important to assess whether the software can efficiently handle an increasing workload or user demand, ensuring smooth operations as your organisation grows. Consider features like automation, robust reporting, and performance optimisation techniques to support scalability.

Response: The correct answer is d) The software's ability to handle increasing workload or user demand. Scalability refers to the software's capability to handle growth without compromising performance. It is important to assess whether the software can efficiently handle an increasing workload or user demand, ensuring smooth operations as your organisation grows. Consider features like automation, robust reporting, and performance optimisation techniques to support scalability.

Response: The correct answer is d) The software's ability to handle increasing workload or user demand. Scalability refers to the software's capability to handle growth without compromising performance. It is important to assess whether the software can efficiently handle an increasing workload or user demand, ensuring smooth operations as your organisation grows. Consider features like automation, robust reporting, and performance optimisation techniques to support scalability.

Response: True. Integration capabilities are indeed important when selecting a software platform. In today's world, software platforms need to seamlessly integrate with other systems and tools used by an organisation. This allows for efficient data sharing, process automation, and improved workflow across different applications. By choosing a software platform with strong integration capabilities, you can enhance productivity, streamline operations, and ensure that your software solution can effectively communicate and work in tandem with other critical tools in your tech stack.

Response: True. Integration capabilities are indeed important when selecting a software platform. In today's world, software platforms need to seamlessly integrate with other systems and tools used by an organisation. This allows for efficient data sharing, process automation, and improved workflow across different applications. By choosing a software platform with strong integration capabilities, you can enhance productivity, streamline operations, and ensure that your software solution can effectively communicate and work in tandem with other critical tools in your tech stack.

Response: YES - Data entry and documentation. A great software platform saves time by automating these tasks. It streamlines data entry, automates documentation management, and eliminates manual processes prone to errors. By leveraging a software platform with features like automatic form population and documentation automation, organisations can reduce time spent on repetitive tasks, enhance accuracy, and improve efficiency.

Response: The correct answer is c) Data entry and documentation. A great software platform saves time by automating these tasks. It streamlines data entry, automates documentation management, and eliminates manual processes prone to errors. By leveraging a software platform with features like automatic form population and documentation automation, organisations can reduce time spent on repetitive tasks, enhance accuracy, and improve efficiency.

Response: The correct answer is c) Data entry and documentation. A great software platform saves time by automating these tasks. It streamlines data entry, automates documentation management, and eliminates manual processes prone to errors. By leveraging a software platform with features like automatic form population and documentation automation, organisations can reduce time spent on repetitive tasks, enhance accuracy, and improve efficiency.

Response: YES - The role of integration in improving efficiency with a software platform is b) It reduces data duplication and improves workflow. Integration enables seamless communication between systems, eliminating manual data entry and ensuring consistency. Streamlined data flow enhances workflow efficiency, reduces errors, and enables real-time access to up-to-date information. Integration optimizes processes, increases productivity, and improves internal operational efficiency and data management.

Response: The role of integration in improving efficiency with a software platform is b) It reduces data duplication and improves workflow. Integration enables seamless communication between systems, eliminating manual data entry and ensuring consistency. Streamlined data flow enhances workflow efficiency, reduces errors, and enables real-time access to up-to-date information. Integration optimizes processes, increases productivity, and improves internal operational efficiency and data management.

Response: The role of integration in improving efficiency with a software platform is b) It reduces data duplication and improves workflow. Integration enables seamless communication between systems, eliminating manual data entry and ensuring consistency. Streamlined data flow enhances workflow efficiency, reduces errors, and enables real-time access to up-to-date information. Integration optimizes processes, increases productivity, and improves internal operational efficiency and data management.

Response: YES - Workflow management and coordination. A software platform addresses common weaknesses in managing workflows and coordinating tasks. With features like task assignment, automated notifications, and real-time collaboration tools, it streamlines workflow, improves coordination, and reduces errors. While patient communication, reporting, analytics, invoicing, and data entry are important, the most common weaknesses revolve around workflow management.

Response: The correct answer is c) Workflow management and coordination. A software platform addresses common weaknesses in managing workflows and coordinating tasks. With features like task assignment, automated notifications, and real-time collaboration tools, it streamlines workflow, improves coordination, and reduces errors. While patient communication, reporting, analytics, invoicing, and data entry are important, the most common weaknesses revolve around workflow management.

Response: The correct answer is c) Workflow management and coordination. A software platform addresses common weaknesses in managing workflows and coordinating tasks. With features like task assignment, automated notifications, and real-time collaboration tools, it streamlines workflow, improves coordination, and reduces errors. While patient communication, reporting, analytics, invoicing, and data entry are important, the most common weaknesses revolve around workflow management.

Response: The correct answer is c) Workflow management and coordination. A software platform addresses common weaknesses in managing workflows and coordinating tasks. With features like task assignment, automated notifications, and real-time collaboration tools, it streamlines workflow, improves coordination, and reduces errors. While patient communication, reporting, analytics, invoicing, and data entry are important, the most common weaknesses revolve around workflow management.

Response: YES - All options (a, b, and c) are important for improved patient care and outcomes. A robust software platform streamlines administrative tasks, automates processes, and eliminates manual data entry, enabling healthcare professionals to dedicate more time to direct patient care. It promotes coordination and communication among providers, facilitating collaboration and information sharing. The platform also enhances access to patient information, empowering healthcare professionals with up-to-date data for informed decision-making and personalized care.

Response: All options (a, b, and c) are important for improved patient care and outcomes. A robust software platform streamlines administrative tasks, automates processes, and eliminates manual data entry, enabling healthcare professionals to dedicate more time to direct patient care. It promotes coordination and communication among providers, facilitating collaboration and information sharing. The platform also enhances access to patient information, empowering healthcare professionals with up-to-date data for informed decision-making and personalized care.

Response: All options (a, b, and c) are important for improved patient care and outcomes. A robust software platform streamlines administrative tasks, automates processes, and eliminates manual data entry, enabling healthcare professionals to dedicate more time to direct patient care. It promotes coordination and communication among providers, facilitating collaboration and information sharing. The platform also enhances access to patient information, empowering healthcare professionals with up-to-date data for informed decision-making and personalized care.

Response: All options (a, b, and c) are important for improved patient care and outcomes. A robust software platform streamlines administrative tasks, automates processes, and eliminates manual data entry, enabling healthcare professionals to dedicate more time to direct patient care. It promotes coordination and communication among providers, facilitating collaboration and information sharing. The platform also enhances access to patient information, empowering healthcare professionals with up-to-date data for informed decision-making and personalized care.

Response: YES - All of the above. A software platform ensures regulatory compliance in Allied health organisations by automating documentation, record-keeping, and generating comprehensive reports. It reduces errors and manual paperwork, provides secure storage for sensitive data, and facilitates adherence to privacy regulations. With these capabilities, the platform helps organisations maintain compliance, mitigate risks, and avoid penalties or legal issues.

Response: The correct answer is d) All of the above. A software platform ensures regulatory compliance in Allied health organisations by automating documentation, record-keeping, and generating comprehensive reports. It reduces errors and manual paperwork, provides secure storage for sensitive data, and facilitates adherence to privacy regulations. With these capabilities, the platform helps organisations maintain compliance, mitigate risks, and avoid penalties or legal issues.

Response: The correct answer is d) All of the above. A software platform ensures regulatory compliance in Allied health organisations by automating documentation, record-keeping, and generating comprehensive reports. It reduces errors and manual paperwork, provides secure storage for sensitive data, and facilitates adherence to privacy regulations. With these capabilities, the platform helps organisations maintain compliance, mitigate risks, and avoid penalties or legal issues.

Response: The correct answer is d) All of the above. A software platform ensures regulatory compliance in Allied health organisations by automating documentation, record-keeping, and generating comprehensive reports. It reduces errors and manual paperwork, provides secure storage for sensitive data, and facilitates adherence to privacy regulations. With these capabilities, the platform helps organisations maintain compliance, mitigate risks, and avoid penalties or legal issues.

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