Using videos as part of your marketing strategy is a great way to engage your audience with visual cues. However, these can often get buried amongst the vast quantities of videos out there on the internet. In such a case, learning the ins and outs of YouTube SEO (Search Engine Optimization) can be a huge help.
This will help the videos from your allied health practice rank highly in the YouTube searches, giving your channel a better chance of getting more views, subscribers, and traffic from the platform.
How To Implement YouTube SEO For Your Allied Health Videos
1. Video Keyword Research
The first step in YouTube SEO is performing video keyword research, using a list of keyword ideas. Consider what your target audience would type into the search bar, for example, ‘vocational rehabilitation software demo’.
Type this, and other potential keywords into the YouTube search bar and use their auto-predict search suggest feature to gain keywords related to this. These suggestions that pop up are what people have actually typed in, which is incredibly useful for getting your video to the right people.
Once you have generated a list of keywords, you need to choose a select few for your video. Specifically, low competition words that will prevent your video from being buried in the search results. Begin by typing your keyword into Google and observing how many hits you get for that result. Compare the results and be tactical in your choice!
2. Publish A High Retention Video
The bottom line is that an engaging video keeps people watching, and, therefore, interested. With high retention, people are more likely to stay on the site and therefore click on ads. It is, therefore, in YouTube’s best interest to rank these videos highly.
There are three easy steps to do this. First of all, start your video off with a summary to let your viewers know that they are in the right place. After this, you should jump right into the content. Videos with a long, drawn-out introduction have poor viewer retention. Getting straight into the content of the video stops your viewers from feeling that their time is being wasted.
Finally, use open loops, and preview things that are coming up later in the video. These make viewers curious about what’s coming up later in the video, and therefore more likely to keep watching.
3. YouTube Video Optimisation
There are several ways to perform SEO within the video itself. In recent years, YouTube has begun to transcribe videos automatically. So saying the keyword itself within the video can deliver tremendous value. It will help the platform understand that your video is indeed related to that term.
Also, the keyword should be included within both your title and video description without oversaturation. Be cautious of keyword ‘stuffing’, something that both Google and YouTube are aware of. Make sure your keyword is spaced out, or else it might hinder your ranking. Also, include your keyword in the first 25 words of your description, and mention it roughly 2-4 times in a 250-word description.
The Bottom Line
Taking the time to understand the ins and outs of YouTube SEO is a valuable use of your marketing team’s time. YouTube can be an extremely powerful tool for reaching customers, as people respond well to videos and visual cues. Therefore, optimising your videos using these steps has the potential to increase your patient base and grow your allied health practice.